Fashion Wire Daily: the First Word in Fashion


Versus Hires Jonathan Anderson November 29th, 2012 @ 11:04 AM

Cacharel Unveils New CEO, in Major Corporate Revamp November 21st, 2012 @ 00:56 AM

Kane Drops Out of Versus in Major Shake-up November 20th, 2012 @ 10:14 AM

Pucci’s Madison Avenue Store Debuts Massive Expansion November 16th, 2012 @ 00:35 AM

Ghesquière Departs Balenciaga in Major Surprise November 05th, 2012 @ 00:43 AM

Sao Paulo Fashion Week: Between Optimism and Fear November 02nd, 2012 @ 00:28 AM

London Unveils Men’s Season Schedule November 01st, 2012 @ 00:36 AM

Azzaro Releases Castello Branco October 25th, 2012 @ 00:18 AM

Revenue Soars 22 Percent at LVMH in First Three Quarters October 16th, 2012 @ 00:18 AM

Rykiel Names Geraldo da Conceicao Artistic Director September 21st, 2012 @ 8:12 PM

Brazil’s New London Pop-Up September 21st, 2012 @ 7:20 PM

McQueen Men Returning Home to London September 12th, 2012 @ 7:19 PM

Roitfeld, Mum and Son, Open in Brazil September 07th, 2012 @ 00:54 AM

Berluti Opens to Big-Time Business in London September 06th, 2012 @ 3:27 PM

Stefano Pilati Back with a Bang at Zegna September 05th, 2012 @ 7:10 PM

Hugo Boss Wows in Berlin, Plans for New York July 06th, 2012 @ 00:17 AM

Salvatore Ferragamo: Crusin’ the Louvre June 13th, 2012 @ 11:04 AM

Michel Klein Gains New Backer; Launches Sunglass Collection June 13th, 2012 @ 00:48 AM

Sykes Jettisoned by Aquascutum; Maurer In at Rabanne June 06th, 2012 @ 00:18 AM

Armani Conquers China, Chastises the Pope June 01st, 2012 @ 11:53 AM


T-post T-shirts: Something to Talk About

Jeannette Park
June 07th, 2007 @ 11:20 AM - New York

Remember when it was sweet to wear your heart on your sleeve? A little display of affection (I Heart NY), a vote for a candidate (John Edwards Is Hot), or an environmentally friendly sound-off (I Brake for Whales) was enough to garner a chuckle or admiring glance on the street.

But a t-shirt company out of Sweden called T-post is taking the idea of political fashion to a whole new level by creating a wearable magazine. As strange as it sounds, it's actually a nifty idea that is a perfect fit for those who crave thought-provoking messages and well, just wear a lot of t-shirts. It's basically a subscription to a magazine, but instead of slick publications, members receive inspiring current events printed on American Apparel t-shirts.

The way it works is, every six weeks a t-shirt will arrive in the mail that has some image or drawing on it to represent a hot topic in the news. The drawings, designed by the T-post team, attempt to represent an issue or concern happening in the world. Examples include concerns about the Big Brother effect, water pollution issues, altruism, gun control, or can even just be something funny overheard on the street.

Inside each shirt is a narrative to represent the image on the shirt. For example, the topic of the May issue is: "Man and machine, a match made in…heaven?", a story that focuses on the topic of robots becoming a part of our social environment. The front of the shirt represents an idea of this dilemma, while inside an article discusses a story based on intelligent robot's rights and responsibility as they become part of society’s citizens.

The goal of T-post, according to CEO Peter Lundgren is to present interesting stories with good design that inspire people to bring forth and think about topics of the world. Although shirts cost $35 per issue, it's a small price to pay to effect some change in society, or at least have people gawking at you on the street.

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