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Lanvin Partnering with H&M September 02nd, 2010 @ 00:54 AM


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Lacoste Names Oliveira Baptista New Artistic Director August 31st, 2010 @ 1:57 PM


LVMH Heads South in Latest Acquisition July 02nd, 2010 @ 00:12 AM


Hakaan Wins Andam Award June 30th, 2010 @ 11:05 AM


Net-a-Porter Gets Masculine June 10th, 2010 @ 8:02 PM


Brunello Cucinelli Named Italian Entrepreneur Of The Year June 04th, 2010 @ 4:16 PM


Hermes Replaces Gaultier With Lemaire May 26th, 2010 @ 12:56 AM


Burberry Turnover Rises 7 Percent in Last 12 Months May 26th, 2010 @ 00:47 AM


Ungaro Names Gilles Deacon Creative Director May 25th, 2010 @ 3:47 PM


Aquascutum Hires Sykes as Design Director May 17th, 2010 @ 00:07 AM


Hermes Scores 18.5 Percent Rise in First Quarter Turnover May 06th, 2010 @ 00:49 AM


Rodarte to Create "Breathless"-Inspired T-Shirts for Film's 50th Anniversary May 05th, 2010 @ 6:05 PM


Gen Art to Shut Down After 16 Years May 05th, 2010 @ 5:40 PM


Jean-Louis Dumas Dead at 72 May 03rd, 2010 @ 00:46 AM


Armani Opens Debut Hotel in Dubai April 28th, 2010 @ 4:39 PM


Japanese/Chinese Bank Buys Stake in Costume National April 22nd, 2010 @ 12:42 AM


Archs Out at Ungaro, Deacon Rumored In April 21st, 2010 @ 11:53 AM


Vera Wang and David's Bridal Announce New Collaboration April 20th, 2010 @ 2:43 PM


Burberry Turnover Rises 7 Percent in Latest Half Year April 20th, 2010 @ 00:50 AM



T-post T-shirts: Something to Talk About

Jeannette Park
June 07th, 2007 @ 11:20 AM - New York

Remember when it was sweet to wear your heart on your sleeve? A little display of affection (I Heart NY), a vote for a candidate (John Edwards Is Hot), or an environmentally friendly sound-off (I Brake for Whales) was enough to garner a chuckle or admiring glance on the street.

But a t-shirt company out of Sweden called T-post is taking the idea of political fashion to a whole new level by creating a wearable magazine. As strange as it sounds, it's actually a nifty idea that is a perfect fit for those who crave thought-provoking messages and well, just wear a lot of t-shirts. It's basically a subscription to a magazine, but instead of slick publications, members receive inspiring current events printed on American Apparel t-shirts.

The way it works is, every six weeks a t-shirt will arrive in the mail that has some image or drawing on it to represent a hot topic in the news. The drawings, designed by the T-post team, attempt to represent an issue or concern happening in the world. Examples include concerns about the Big Brother effect, water pollution issues, altruism, gun control, or can even just be something funny overheard on the street.

Inside each shirt is a narrative to represent the image on the shirt. For example, the topic of the May issue is: "Man and machine, a match made in…heaven?", a story that focuses on the topic of robots becoming a part of our social environment. The front of the shirt represents an idea of this dilemma, while inside an article discusses a story based on intelligent robot's rights and responsibility as they become part of society’s citizens.

The goal of T-post, according to CEO Peter Lundgren is to present interesting stories with good design that inspire people to bring forth and think about topics of the world. Although shirts cost $35 per issue, it's a small price to pay to effect some change in society, or at least have people gawking at you on the street.

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