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T-post T-shirts: Something to Talk About

Jeannette Park
June 07th, 2007 @ 11:20 AM - New York

Remember when it was sweet to wear your heart on your sleeve? A little display of affection (I Heart NY), a vote for a candidate (John Edwards Is Hot), or an environmentally friendly sound-off (I Brake for Whales) was enough to garner a chuckle or admiring glance on the street.

But a t-shirt company out of Sweden called T-post is taking the idea of political fashion to a whole new level by creating a wearable magazine. As strange as it sounds, it's actually a nifty idea that is a perfect fit for those who crave thought-provoking messages and well, just wear a lot of t-shirts. It's basically a subscription to a magazine, but instead of slick publications, members receive inspiring current events printed on American Apparel t-shirts.

The way it works is, every six weeks a t-shirt will arrive in the mail that has some image or drawing on it to represent a hot topic in the news. The drawings, designed by the T-post team, attempt to represent an issue or concern happening in the world. Examples include concerns about the Big Brother effect, water pollution issues, altruism, gun control, or can even just be something funny overheard on the street.

Inside each shirt is a narrative to represent the image on the shirt. For example, the topic of the May issue is: "Man and machine, a match made in…heaven?", a story that focuses on the topic of robots becoming a part of our social environment. The front of the shirt represents an idea of this dilemma, while inside an article discusses a story based on intelligent robot's rights and responsibility as they become part of society’s citizens.

The goal of T-post, according to CEO Peter Lundgren is to present interesting stories with good design that inspire people to bring forth and think about topics of the world. Although shirts cost $35 per issue, it's a small price to pay to effect some change in society, or at least have people gawking at you on the street.

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