Fashion Wire Daily: the First Word in Fashion


Versus Hires Jonathan Anderson November 29th, 2012 @ 11:04 AM

Cacharel Unveils New CEO, in Major Corporate Revamp November 21st, 2012 @ 00:56 AM

Kane Drops Out of Versus in Major Shake-up November 20th, 2012 @ 10:14 AM

Pucci’s Madison Avenue Store Debuts Massive Expansion November 16th, 2012 @ 00:35 AM

Ghesquière Departs Balenciaga in Major Surprise November 05th, 2012 @ 00:43 AM

Sao Paulo Fashion Week: Between Optimism and Fear November 02nd, 2012 @ 00:28 AM

London Unveils Men’s Season Schedule November 01st, 2012 @ 00:36 AM

Azzaro Releases Castello Branco October 25th, 2012 @ 00:18 AM

Revenue Soars 22 Percent at LVMH in First Three Quarters October 16th, 2012 @ 00:18 AM

Rykiel Names Geraldo da Conceicao Artistic Director September 21st, 2012 @ 8:12 PM

Brazil’s New London Pop-Up September 21st, 2012 @ 7:20 PM

McQueen Men Returning Home to London September 12th, 2012 @ 7:19 PM

Roitfeld, Mum and Son, Open in Brazil September 07th, 2012 @ 00:54 AM

Berluti Opens to Big-Time Business in London September 06th, 2012 @ 3:27 PM

Stefano Pilati Back with a Bang at Zegna September 05th, 2012 @ 7:10 PM

Hugo Boss Wows in Berlin, Plans for New York July 06th, 2012 @ 00:17 AM

Salvatore Ferragamo: Crusin’ the Louvre June 13th, 2012 @ 11:04 AM

Michel Klein Gains New Backer; Launches Sunglass Collection June 13th, 2012 @ 00:48 AM

Sykes Jettisoned by Aquascutum; Maurer In at Rabanne June 06th, 2012 @ 00:18 AM

Armani Conquers China, Chastises the Pope June 01st, 2012 @ 11:53 AM


Boss Lets Baron Go

Massimo O'Neil
January 02nd, 2007 @ 00:02 AM - Paris

Been a rough December for Fabien Baron. The artistic director of French Vogue has just lost Germany’s biggest fashion ad campaign – Hugo Boss.

“We are not continuing with Fabien Baron. That does not mean we don’t think he is fabulous and he did a great job. But after 13 years working together we felt we needed to try something else,” confirmed Philipp Wolff, global communications director of Boss.

Wolf denied rumors that Boss had allegedly dropped Baron, in part, because of his excessive demands on photo shoots. Several sources claimed that Germany’s powerhouse men’s fashion label was apparently unhappy with Baron’s insistence that they fly in a black Range Rover for a shoot in Africa.

“No, we have no complaints about Fabien’s spending. We are a Swabian company and understand the value of money,” sniffed Wolff.

The Boss executive said no decision had been made on whom will succeed Baron. “We might work in house, we have a wonderful team here, or we might team up with an outside consultant. We are looking at different options.”

For Boss, Baron handled its signature collection, as well as Boss Orange, a sportier casual line, whose ads Baron shot himself, and Boss Selection, a hand-made line. In recent years a triumvirate of three photographers – Peter Lindberg, Mikael Jansson and David Sims - has mostly shot Boss campaigns.

Calls to Baron’s office at Conde Nast France were not returned. "He'll be back sometime next week," harrumphed a receptionist.

Though widely admired for his brilliant sense of graphics, Boss executives are understood to have regarded Baron's recent work for their label as formulaic. When was the last time we recall the Boss ad campaigns grabbing industry attention, never mind creating a little controversy? Exactly.

There were also reports in the UK that Burberry might be about to stop using the services of Baron, where he has been artistic director since 1998.

Asked about the buzz, the UK label’s creative director Christopher' Bailey responded: "We do not know where these rumors are coming from. We have worked with Fabien Baron for many years and we are currently working with both Mario Testino and Fabien on our spring campaign."

Not exactly a blanket denial, we’ll agree.

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Fashion Wire Daily: The Last Word in Fashion

* Tacita Dean Wins Hugo Boss Prize 2006

* Versus Hires Jonathan Anderson

* Cacharel Unveils New CEO, in Major Corporate Revamp