Fashion Wire Daily: the First Word in Fashion


Versus Hires Jonathan Anderson November 29th, 2012 @ 11:04 AM

Cacharel Unveils New CEO, in Major Corporate Revamp November 21st, 2012 @ 00:56 AM

Kane Drops Out of Versus in Major Shake-up November 20th, 2012 @ 10:14 AM

Pucci’s Madison Avenue Store Debuts Massive Expansion November 16th, 2012 @ 00:35 AM

Ghesquière Departs Balenciaga in Major Surprise November 05th, 2012 @ 00:43 AM

Sao Paulo Fashion Week: Between Optimism and Fear November 02nd, 2012 @ 00:28 AM

London Unveils Men’s Season Schedule November 01st, 2012 @ 00:36 AM

Azzaro Releases Castello Branco October 25th, 2012 @ 00:18 AM

Revenue Soars 22 Percent at LVMH in First Three Quarters October 16th, 2012 @ 00:18 AM

Rykiel Names Geraldo da Conceicao Artistic Director September 21st, 2012 @ 8:12 PM

Brazil’s New London Pop-Up September 21st, 2012 @ 7:20 PM

McQueen Men Returning Home to London September 12th, 2012 @ 7:19 PM

Roitfeld, Mum and Son, Open in Brazil September 07th, 2012 @ 00:54 AM

Berluti Opens to Big-Time Business in London September 06th, 2012 @ 3:27 PM

Stefano Pilati Back with a Bang at Zegna September 05th, 2012 @ 7:10 PM

Hugo Boss Wows in Berlin, Plans for New York July 06th, 2012 @ 00:17 AM

Salvatore Ferragamo: Crusin’ the Louvre June 13th, 2012 @ 11:04 AM

Michel Klein Gains New Backer; Launches Sunglass Collection June 13th, 2012 @ 00:48 AM

Sykes Jettisoned by Aquascutum; Maurer In at Rabanne June 06th, 2012 @ 00:18 AM

Armani Conquers China, Chastises the Pope June 01st, 2012 @ 11:53 AM


Viktor and Rolf Hearts H and M; Shoppers Do, Too

Lauren David Peden
November 09th, 2006 @ 2:32 PM - New York

Calling their limited edition line for Swedish retail giant H and M "Love Comes and Goes, But Style is Forever," Dutch design duo Viktor and Rolf unveiled a collection on Thursday, November 9th, that was heavy on romantic embellishment.

"It's great fashion and it's really feminine," said writer Jamilla Davis of Viktor and Rolf's designs a few minutes after the 9 a.m. opening of H and M's flagship store on Fifth Avenue in New York City, her arms laden with merch. "I love hearts and bows and they're really big on hearts and bows."

It was, in fact, hard to find a Viktor and Rolf's women's item that was not festooned with one or the other, from the heart buckle on a pouf-skirted trench coat to the white, quilted-heart puffer jacket to the delicate bow print that snaked across t-shirts and sweaters to the outsized chiffon bow that engulfed the torso of the V and R wedding dress - the first in H and M's 59-year history (and, at $349, a relative steal compared to the duo's usual couture-level bridal price tags).

"People started lining up at 2 a.m.," said H and M spokesperson Jennifer Uglialoro from her post near the front door, while a DJ spun Jackson 5 tunes to enhance the "fashion love story" atmosphere. "And it seemed like everybody who lined up early wanted this wedding dress. The first person in line was here because his best friend is getting married and he wanted to get [her] the dress. We only have 25 in the store and 1000 in the entire world, so this is the place to be."

Judging by the crowd of hundreds that had turned out to get first dibs on the wedding dress and the rest of the 44-piece collection - which also includes a full men's line (the hearts and bows replaced by arrows pour homme) and ranges from $7.90 for a pair of women's panties to $299 for a men's tuxedo - H and M did indeed feel like fashion ground zero on this unseasonably warm November morn.

"I'm just visiting New York," said Greensboro, North Carolina resident Shirley Carr, who was back out on Fifth Avenue by 9:30 a.m., H and M shopping bag in hand. "I did not know [about the launch] but I saw the line of people, which is always enticing, and had to ask why they were here. I have a daughter who's 28 so I said, ‘I have to in and buy her something; Christmas is coming!' I knew she would love it. I got her a pair of Viktor & Rolf jeans and a t-shirt."

And naturally, Ms. Carr couldn't resist getting one of each for herself, as well, ensuring that she'll be the fashionable envy of all her friends back home.

Back to NEWS :: Add to Shopping Bag :: Printable Version :: Email to a friend

Fashion Wire Daily: The Last Word in Fashion

* Versus Hires Jonathan Anderson

* Cacharel Unveils New CEO, in Major Corporate Revamp