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Gucci Announces 2006 Holiday Campaign to Benefit UNICEF
Carol Lee Kim
October 20th, 2006 @ 5:36 PM - New York
Gucci has continued its partnership with UNICEF this season in their 2006 Holiday campaign which will benefit UNICEF programs that aid children in Africa.
From November 21st to December 31st, Gucci will donate 20 percent of the sales from a luxurious collection of items designed by Gucci’s Creative Director, Frida Giannini. The proceeds will specifically benefit education and health services to children in Mozambique, where nearly three-quarters of a million children are directly affected by HIV/AIDS.
“The 2006 holiday campaign is part of the most extensive philanthropic program in Gucci’s history,” said Mark Lee, Gucci CEO and President, in an earlier statement. “We are committed to supporting important humanitarian efforts through UNICEF.”
Helping to spread AIDS awareness and the Gucci and UNICEF partnership is actress Jennifer Connelly, who will act as honorary global representative of this year’s campaign. Connelly, who has spent considerable time in Mozambique and other affected regions in Africa, is just one of many famous faces that have stepped forth to help fight the global epidemic.
Items from Gucci’s 2006 Holiday collection for UNICEF will be available at 200 Gucci boutiques worldwide.
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