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Versus Hires Jonathan Anderson November 29th, 2012 @ 11:04 AM


Cacharel Unveils New CEO, in Major Corporate Revamp November 21st, 2012 @ 00:56 AM


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Armani Conquers China, Chastises the Pope June 01st, 2012 @ 11:53 AM



 
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Cacharel Unveils New CEO, in Major Corporate Revamp

Godfrey Deeny
November 21st, 2012 @ 00:56 AM - Pais

Cacharel has unveiled its new CEO, in a major overhaul of the famed French brand that will see it take all of its apparel production outside of France.

Company president Jean Bousquet presented his choice of CEO, experienced executive Richard Alibert, at a press conference in Paris on Tuesday, Nov. 20.

Alibert, 47, was until 2004 the CEO Europe of Celine, the Paris feminine label controlled by luxury giant LVMH, for four years; subsequently he spent five years at children’s label Bonpoint as CEO.

Bousquet also announced that Cacharel had agreed long-term partnerships with several major manufacturing firms, to produce its three main collections – women’s wear, menswear and children’s clothing. He conceded that all of the apparel manufacturing in future will be done outside of France.

“However, all of the creative aspects, along with the publicity department and fashion sales, will remain based in France,” said Bousquet. He stressed the house will continued to stage a women’s runway shows; and will present its fall 2013 collection on a Paris catwalk in March. For the past four seasons, Cacharel has been designed by creative directors Ling Liu and Dawei Sun, the first Chinese designers to be chosen to lead a major Paris house.

Bousquet, the former mayor of Nimes, founded Cacharel in 1962, creating a label that reflected his native Provence’s optimistic sense of color and easy approach to dressing. The brand is understood to achieve turnover of some $40 million in annual sales, aided by a successful array of scents produced by beauty giant L’Oreal.

Bousquet, a strikingly brisk 80-year-old, has long fought to protect fashion apparel jobs in France, not to “delocalize” them abroad. Though already in the November 2009, he signed an agreement with Aeffe to manufacture Cacharel and wholesale their lines in the Italian group’s showrooms in Paris, New York, Milan and Tokyo.

Under the new partnership, Bousquet stressed that Cacharel would control the showrooms and sales of its three fashion lines. The house no longer has a flagship store, but boasts some 280 sales points worldwide, and traditionally faithful fans among its customers.

The Bousquet family owns 100 percent of the Cacharel brand.

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