Fashion Wire Daily: the First Word in Fashion


Versus Hires Jonathan Anderson November 29th, 2012 @ 11:04 AM

Cacharel Unveils New CEO, in Major Corporate Revamp November 21st, 2012 @ 00:56 AM

Kane Drops Out of Versus in Major Shake-up November 20th, 2012 @ 10:14 AM

Pucci’s Madison Avenue Store Debuts Massive Expansion November 16th, 2012 @ 00:35 AM

Ghesquière Departs Balenciaga in Major Surprise November 05th, 2012 @ 00:43 AM

Sao Paulo Fashion Week: Between Optimism and Fear November 02nd, 2012 @ 00:28 AM

London Unveils Men’s Season Schedule November 01st, 2012 @ 00:36 AM

Azzaro Releases Castello Branco October 25th, 2012 @ 00:18 AM

Revenue Soars 22 Percent at LVMH in First Three Quarters October 16th, 2012 @ 00:18 AM

Rykiel Names Geraldo da Conceicao Artistic Director September 21st, 2012 @ 8:12 PM

Brazil’s New London Pop-Up September 21st, 2012 @ 7:20 PM

McQueen Men Returning Home to London September 12th, 2012 @ 7:19 PM

Roitfeld, Mum and Son, Open in Brazil September 07th, 2012 @ 00:54 AM

Berluti Opens to Big-Time Business in London September 06th, 2012 @ 3:27 PM

Stefano Pilati Back with a Bang at Zegna September 05th, 2012 @ 7:10 PM

Hugo Boss Wows in Berlin, Plans for New York July 06th, 2012 @ 00:17 AM

Salvatore Ferragamo: Crusin’ the Louvre June 13th, 2012 @ 11:04 AM

Michel Klein Gains New Backer; Launches Sunglass Collection June 13th, 2012 @ 00:48 AM

Sykes Jettisoned by Aquascutum; Maurer In at Rabanne June 06th, 2012 @ 00:18 AM

Armani Conquers China, Chastises the Pope June 01st, 2012 @ 11:53 AM


Brazil’s New London Pop-Up

Godfrey Deeny
September 21st, 2012 @ 7:20 PM - London

Brazil is having a hip retail moment in the UK.

The BRIC country, whose boom has turned Brazil into a significant fashion consumer, may be about to become an important luxury provider, as London’s most admired new pop-up boutique this month has shown.

Opened on Sept. 14, the opening day of the British runway season, the store, entitled Brazil Rising, has won judos from UK Vogue and assorted bloggers, introducing many of Latin America’s best new design talents to a London audience.

The brainchild of Sao Paulo-based fashion honcho Alice Ferraz, Brazil Rising features such noted creators as cosmopolitan chic designer Cris Barros, Patricia Viera, noted for her haute couture reach, Andrea Marques, Barbara Bela, Osklen and beachwear specialist Adriana Degreas.

Brazil’s most successful designer brand on the international market, Osklen staged its first runway show in New York on Tuesday, Sept. 11 in Lincoln Center.

Brazil Rising’s goal is “not only to gain international recognition, but to influence global fashion and also help dictate it,” insists Ferraz, who is already planning a reverse follow-up for next year. This will be a mirror-image retail project, since Ferraz now wants to invite a selection of top London's top designers to Sao Paulo for a United Kingdom pop-up in Brazil.

Taking the Latin American project into the heart of London, Ferraz opened Brazil Rising in Bluebird, the much-admired shopping and dining space on one of the British capital’s busiest retail arteries, the King’s Rd.

The Latin store, which opened with a Breakfast Brasileiro, lasts until September 28.

Subsequently, a selection of designs by these designers will 
be available online throughout via The Shop at Bluebird, a new e-commerce platform, launching later this fall.

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Fashion Wire Daily: The Last Word in Fashion

* London Fashion Week: Size Not Silhouette Dominates

* Versus Hires Jonathan Anderson

* Cacharel Unveils New CEO, in Major Corporate Revamp