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Sao Paulo Fashion Week: Between Optimism and Fear November 02nd, 2012 @ 00:28 AM


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Azzaro Releases Castello Branco October 25th, 2012 @ 00:18 AM


Revenue Soars 22 Percent at LVMH in First Three Quarters October 16th, 2012 @ 00:18 AM


Rykiel Names Geraldo da Conceicao Artistic Director September 21st, 2012 @ 8:12 PM


Brazil’s New London Pop-Up September 21st, 2012 @ 7:20 PM


McQueen Men Returning Home to London September 12th, 2012 @ 7:19 PM


Roitfeld, Mum and Son, Open in Brazil September 07th, 2012 @ 00:54 AM


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Stefano Pilati Back with a Bang at Zegna September 05th, 2012 @ 7:10 PM


Hugo Boss Wows in Berlin, Plans for New York July 06th, 2012 @ 00:17 AM


Salvatore Ferragamo: Crusin’ the Louvre June 13th, 2012 @ 11:04 AM


Michel Klein Gains New Backer; Launches Sunglass Collection June 13th, 2012 @ 00:48 AM


Sykes Jettisoned by Aquascutum; Maurer In at Rabanne June 06th, 2012 @ 00:18 AM


Armani Conquers China, Chastises the Pope June 01st, 2012 @ 11:53 AM



 
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Talent Is The Key, Armani Tells Beijing Seminar

Godfrey Deeny
May 30th, 2012 @ 3:20 PM - Beijing, China

Make darn sure you have talent when considering a fashion career, Giorgio Armani told students of Beijing’s most famous design college, and if you are not fully convinced, “stick to being a dentist!”

In Beijing for a major celebration of his time in China, where he boasts almost 300 stores, Armani earned a standing ovation on Wednesday, May 30, entering the packed auditorium of Tsinghua Academy of Fine Arts, founded in 1911, and thus China’s oldest art and design school.

“Young people studying fashion design have lots of choices today. Back in the 70s, there were not the good design schools of today. But the key thing is to have talent. If you don’t then better stick to being a dentist,” cracked Armani as the audience burst into laughter.

“Buon giorno! When I walked in here, I confess, I had a strange sensation of jealousy. I’d really like to be in your place, and not just because you are younger than me, but also because you have a long story to live, as I lived mine with moment of great enthusiasm but also uncertainty, stress and joy. To say the least, our profession is one that takes a lot of heart,” conceded Armani in a morning seminar that took the form of an extended conversation with Angelica Cheung, editor-in-chief of Vogue China.

Earlier this year, the legendary Italian designer began sponsoring a program with Tsinghua entitled “Research on Fashion and Textile design under a Condition of Globalization.” He ended the seminar by awarding two beaming students, Wen Ya and Wang Yilong, six-month apprenticeship in his Milan headquarters.

“Can you believe it, we’re going to work with Armani in Milan. Ahhhh!” a thrilled Wen Ya told FWD.

The famously meticulous Armani arrived in China last week but had spent the previous four days and nights cloistered with his team preparing One Night Only in Beijing, a triple-show soiree with concert performance by a surprise guest and after party in Beijing’s artistic neighborhood, 798.

Looking tanned, and wearing his trademark round, micro spectacles, Armani clearly enjoyed his talk, even if he stressed the importance of plausible fashion.

“If a woman wants to be sexy she can buy burlesque. If she wants to be taken seriously, or be a manager, she can wear my clothes,” he snorted.

Warming to the subject, Armani sniffed: “These days, if you want to be a designer who makes money, then go work for others. There are lots of corporations who need designers and I’ll tell you, often they don’t have very good ones!”

“When kids salute me all over the world in Paris, New York or Beijing, they ask to take photos with me. Well, that makes me feel part of the whole world. And hope that last for a long time!” smiled the designer, attired in loose-fitting pants and a black round neck T-Shirt.

A short video called “Armani by Giorgio” showed images of Armani as a young man drawing and feeling fabrics; runway moments featuring models like Carla Bruni and Christy Turlington; a montage of film clips from such Armani-attired classics as “American Gigolo,” “Wise Guys” and “Heat,” plus shots of loyal clients like Jack Nicholson, George Clooney and Brad Pitt.

“It’s hard to advise young people on how to be a designer, but like Armani the key is often just to be persistent,” argued the erudite Cheung, who Armani smilingly complimented on “looking great in un petit robe noir, or little black dress.”

Students addressed Armani as “Respected Sir,” one of them asking which design college he personally recommended?

“To be honest, I don’t know schools so well. But in my view many have a problem. They don’t take into account women. When I see designs from students or graduates I think they too often refer to the past, or they are far too abstract ideas. Stuff you cannot sell!


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