|Versus Hires Jonathan Anderson
November 29th, 2012 @ 11:04 AM
Cacharel Unveils New CEO, in Major Corporate Revamp
November 21st, 2012 @ 00:56 AM
Kane Drops Out of Versus in Major Shake-up
November 20th, 2012 @ 10:14 AM
Pucci’s Madison Avenue Store Debuts Massive Expansion
November 16th, 2012 @ 00:35 AM
Ghesquière Departs Balenciaga in Major Surprise
November 05th, 2012 @ 00:43 AM
Sao Paulo Fashion Week: Between Optimism and Fear
November 02nd, 2012 @ 00:28 AM
London Unveils Men’s Season Schedule
November 01st, 2012 @ 00:36 AM
Azzaro Releases Castello Branco
October 25th, 2012 @ 00:18 AM
Revenue Soars 22 Percent at LVMH in First Three Quarters
October 16th, 2012 @ 00:18 AM
Rykiel Names Geraldo da Conceicao Artistic Director
September 21st, 2012 @ 8:12 PM
Brazil’s New London Pop-Up
September 21st, 2012 @ 7:20 PM
McQueen Men Returning Home to London
September 12th, 2012 @ 7:19 PM
Roitfeld, Mum and Son, Open in Brazil
September 07th, 2012 @ 00:54 AM
Berluti Opens to Big-Time Business in London
September 06th, 2012 @ 3:27 PM
Stefano Pilati Back with a Bang at Zegna
September 05th, 2012 @ 7:10 PM
Hugo Boss Wows in Berlin, Plans for New York
July 06th, 2012 @ 00:17 AM
Salvatore Ferragamo: Crusin’ the Louvre
June 13th, 2012 @ 11:04 AM
Michel Klein Gains New Backer; Launches Sunglass Collection
June 13th, 2012 @ 00:48 AM
Sykes Jettisoned by Aquascutum; Maurer In at Rabanne
June 06th, 2012 @ 00:18 AM
Armani Conquers China, Chastises the Pope
June 01st, 2012 @ 11:53 AM
Lagerfeld Names Mitchell VP Global PR
January 11th, 2008 @ 10:00 AM - Rio de Janeiro
The house of Karl Lagerfeld has named Quohnos Mitchell to be its VP Global Marketing and Communications, a newly created position, a move that would appear to indicate parent corporation Tommy Hilfiger is poised to make a major commitment to the brand.
Mitchell will be in charge of marketing activity for all Lagerfeld labeled lines including K Karl Lagerfeld and KL Collection as well as fragrance, bags, eyewear and sun-wear.
The suave and precise Mitchell, a long-time Hilfiger senior staffer, is respected for his professionalism and for being one of the nattiest dressers in fashion.
Mitchell will move to New York, the headquarters of Hilfiger but not of Lagerfeld. Shortly after acquiring Lagerfeld in January 2005 the management team that led the buyout moved the designer’s headquarters back to Paris, so Mitchell’s relocation back to Manhattan underlines that head office intends to keep a tight control on image spending.
Mitchell has been responsible for Tommy Hilfiger’s communications in Europe for the past six years.
Nonetheless, the signs are Hilfiger’s Euro born but New York based executives Fred Gehring and Michael Arts are now planning to ramp up investment in the Lagerfeld label.
Somewhat opaquely, the press release announcing the appointment read that, “Quohnos will report to Anne Marino in his position, with a dotted line to Avery Baker.” Marino is Hilfiger’s EVP-Global Licensing and Baker is Hilfiger’s VP-Global Communications.
One of the great ironies of luxury is that even though Lagerfeld built Chanel to be the number one fashion luxury brand on the planet, his own label has never been a gold mine. The Lagerfeld name and renaissance brilliance has meant there was always someone who wanted to own the Lagerfeld business. It’s pretty remarkable that Karl, the most brilliant brain and most compelling intellect in fashion, has not owned his own label for most the past three decades.
Objectively, if the management team turns Lagerfeld into a major fashion business it will be a significant managerial coup. Their business model appears likely to be that followed at Helmut Lang and Jil Sander – contained costs, strict adherence to a certain idea brand DNA and nothing too outrageous creatively. One of the great ironies of the industry is that the three great Mittel European designers – Sander, Lang and Lagerfeld – members of the fashion Pantheon, are all owned by numbers-orientated investment firms, not by their founders.