Fashion Wire Daily: the First Word in Fashion


Versus Hires Jonathan Anderson November 29th, 2012 @ 11:04 AM

Cacharel Unveils New CEO, in Major Corporate Revamp November 21st, 2012 @ 00:56 AM

Kane Drops Out of Versus in Major Shake-up November 20th, 2012 @ 10:14 AM

Pucci’s Madison Avenue Store Debuts Massive Expansion November 16th, 2012 @ 00:35 AM

Ghesquière Departs Balenciaga in Major Surprise November 05th, 2012 @ 00:43 AM

Sao Paulo Fashion Week: Between Optimism and Fear November 02nd, 2012 @ 00:28 AM

London Unveils Men’s Season Schedule November 01st, 2012 @ 00:36 AM

Azzaro Releases Castello Branco October 25th, 2012 @ 00:18 AM

Revenue Soars 22 Percent at LVMH in First Three Quarters October 16th, 2012 @ 00:18 AM

Rykiel Names Geraldo da Conceicao Artistic Director September 21st, 2012 @ 8:12 PM

Brazil’s New London Pop-Up September 21st, 2012 @ 7:20 PM

McQueen Men Returning Home to London September 12th, 2012 @ 7:19 PM

Roitfeld, Mum and Son, Open in Brazil September 07th, 2012 @ 00:54 AM

Berluti Opens to Big-Time Business in London September 06th, 2012 @ 3:27 PM

Stefano Pilati Back with a Bang at Zegna September 05th, 2012 @ 7:10 PM

Hugo Boss Wows in Berlin, Plans for New York July 06th, 2012 @ 00:17 AM

Salvatore Ferragamo: Crusin’ the Louvre June 13th, 2012 @ 11:04 AM

Michel Klein Gains New Backer; Launches Sunglass Collection June 13th, 2012 @ 00:48 AM

Sykes Jettisoned by Aquascutum; Maurer In at Rabanne June 06th, 2012 @ 00:18 AM

Armani Conquers China, Chastises the Pope June 01st, 2012 @ 11:53 AM


World Cup Boom Powers adidas 1st Half Sales Advance

Godfrey Deeny
August 10th, 2006 @ 11:24 AM

Sales of Adidas Group boomed in the second quarter as Europe's giant sporting goods conglomerate enjoyed huge demand for its soccer goods generated by this summer's World Cup in Germany.

First half sales at adidas (the company prefers its name spelt without a capital A) leapt 53% to €4.887 billion (or $6.255 billion).

Second quarter earnings accelerated 24% to €82 million (or $105 million), powered on by sales of the adidas Teamgeist footballs, the official World Cup ball, some 15 million of which were sold. The sales boom was well above analysts expectations, who had predicted earnings of €77.5 million.

Much of adidas sales increase was due to the addition of the revenue of Reebok, which adidas acquired last year.

Reebok, however, posted a sales decline of 9% to €1.050 billion, as adidas repositioned the brand and switched sponsorship of Liverpool FC, the UK's greatest soccer team, from Reebok to adidas. Liverpool made their competitive debut on Wednesday night in the new adidas team jerseys with a 2-1 home victory over Maccabi Haifa in the qualifying round of the European Champions' League, Europe's equivalent of the Super Bowl.

The sports giant also enjoyed strong sales of its futurist F50+ soccer boots, even though few of the prominent players who wore these new cleats had impressive World Cups.

Based in the small provincial German city of Herzogenaurach, adidas predicted that net income for all 2006 would rise to about €500 million, with Reebok bringing a positive contribution to the result.

The German giant is very bullish about its recently signed license with the National Basketball Association, which should spearhead its drive to win market share against Nike in the US.

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Fashion Wire Daily: The Last Word in Fashion

* Stella Hits the Slopes with 2006 Wintersports Collection

* LVMH Scores 13% Rise in First Half 2006 Sales

* Versus Hires Jonathan Anderson

* Cacharel Unveils New CEO, in Major Corporate Revamp