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London Fashion Week's New Generation Winners Announced

Renata Espinosa
June 28th, 2007 @ 3:19 PM - New York

The British Fashion Council has announced the designers who will receive the "New Generation" sponsorship from British high street retail giant Topshop to show their Spring/Summer 2008 collections during the upcoming London Fashion Week this fall, which runs September 15-20.

Sponsorship for a runway show will go to Christopher Kane, Danielle Scutt, Duro Olowu, Erdem, Gareth Pugh, Louis Goldin, Marios Schwab and Todd Lynn. Designers receiving exhibition sponsorship – a booth for presenting their collections to buyers and press at the Natural History Museum, the main venue for the tents at London Fashion Week – include Borba Margo, Danielle Scutt, Emilio de la Morena, Ginta, Louise Goldin, Marios Schwab and Todd Lynn.

Designers can receive New Generation sponsorship for up to three seasons; previously Louise Goldin, Christopher Kane, Duro Olowu, Erdem, Gareth Pugh, Marios Schwab and Todd Lynn all received sponsorship.

Founded in 1993 to give support to the most promising new talent, the Spring/Summer '08 season marks Topshop's twelfth season as a sponsor.

London Fashion Week has long been recognized as a creative hotbed bursting with forward-thinking talent, and launched the careers of Alexander McQueen, John Galliano, Matthew Williamson, Julien Macdonald and Sophia Kokosalaki – all of whom have gone on to show in either Paris or New York under both their own labels and the labels of established fashion houses – Dior, Pucci, Vionnet to name a few.

Recently, however, there has been a surge of renewed interest and recognition of London Fashion Week's place in the fashion calendar not only because of its history as a direct supplier of talent for major fashion houses, but also for designers making a name for themselves in their own right. Sandwiched between New York and Milan fashion weeks, it is frequently skipped by major international editors. But designers such as Gareth Pugh, Todd Lynn, Christopher Kane and Giles Deacon - still not household names, yet - are putting the capital of cool back in the limelight and are getting more attention in the editorial pages of top international publications.

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