Tod’s Taps Sienna Miller

Tod's is injecting its sophisticated style with a little bit of teen spirit. It was announced Tuesday that the luxury Italian fashion house will feature Sienna Miller in its fall-winter 2007-2008 advertising campaign. This is the first time the accessories and ready-to-wear brand has used a celebrity to endorse its line of bags, shoes and clothing collection designed by recent CFDA Accessory Designer of the Year winner and Tod's creative director Derek Lam.

Photographer Mikael Jansson shot the campaign over the weekend with the 25-year-old British actress, often lauded for her bohemian style and free-spirited sensibility, at New York's Megu restaurant. According to Tod's president Diego Della Valle, Miller was an ideal choice because she "is the perfect embodiment of Tod's style and philosophy: a young woman, with a charming and sophisticated elegance," he said in a statement.

Lam, who designs for Tod's as well as for his own line, was appointed creative director in December 2006 and is credited with adding fresh perspective and style to the brand once considered for the older woman. Now with its muted colors and retro looks, Tod's is gaining fashion favor with a younger set. "Sienna manages to make every man fall head over heels in love with her, and every woman wants to be her, as well as to be her best friend…What more can you ask for as the embodiment of the Tod's philosophy?" Lam said.

According a Tod's media representative, Miller has been a big fan of Lam's work with Tod's since the first collection was released. The actress was photographed numerous times sporting Lam's black cape from his freshman collaboration with the fashion house.

The campaign will appear worldwide in major fashion and lifestyle publications in August. In the first released ad shots, Miller can be seen wearing clothes from the Derek Lam capsule collection for Tod's, which include cotton twill black pants with silver hardware buttons and a simple black cardigan. Lounging back in a booth, she is accessorized in Tod's jewelry, the brand's Aspen pump in a Bordeaux patent leather, and a soon-to-be coveted black nylon bag with crocodile trim from Tod's Pashmy collection.

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