Fashion Wire Daily: the First Word in Fashion
MY FWD

REGISTER/LOST PASSWORD

FASHION BEAUTY ENTERTAINMENT NEWS RUNWAY FWD WIRE
Versus Hires Jonathan Anderson November 29th, 2012 @ 11:04 AM


Cacharel Unveils New CEO, in Major Corporate Revamp November 21st, 2012 @ 00:56 AM


Kane Drops Out of Versus in Major Shake-up November 20th, 2012 @ 10:14 AM


Pucci’s Madison Avenue Store Debuts Massive Expansion November 16th, 2012 @ 00:35 AM


Ghesquière Departs Balenciaga in Major Surprise November 05th, 2012 @ 00:43 AM


Sao Paulo Fashion Week: Between Optimism and Fear November 02nd, 2012 @ 00:28 AM


London Unveils Men’s Season Schedule November 01st, 2012 @ 00:36 AM


Azzaro Releases Castello Branco October 25th, 2012 @ 00:18 AM


Revenue Soars 22 Percent at LVMH in First Three Quarters October 16th, 2012 @ 00:18 AM


Rykiel Names Geraldo da Conceicao Artistic Director September 21st, 2012 @ 8:12 PM


Brazil’s New London Pop-Up September 21st, 2012 @ 7:20 PM


McQueen Men Returning Home to London September 12th, 2012 @ 7:19 PM


Roitfeld, Mum and Son, Open in Brazil September 07th, 2012 @ 00:54 AM


Berluti Opens to Big-Time Business in London September 06th, 2012 @ 3:27 PM


Stefano Pilati Back with a Bang at Zegna September 05th, 2012 @ 7:10 PM


Hugo Boss Wows in Berlin, Plans for New York July 06th, 2012 @ 00:17 AM


Salvatore Ferragamo: Crusin’ the Louvre June 13th, 2012 @ 11:04 AM


Michel Klein Gains New Backer; Launches Sunglass Collection June 13th, 2012 @ 00:48 AM


Sykes Jettisoned by Aquascutum; Maurer In at Rabanne June 06th, 2012 @ 00:18 AM


Armani Conquers China, Chastises the Pope June 01st, 2012 @ 11:53 AM



.

M by Madonna Debuts at H&M

Renata Espinosa
March 22nd, 2007 @ 2:57 PM - New York

Shoppers lined up on 5th Avenue early Thursday morning, March 22 for the launch of M by Madonna, the latest capsule collection from Swedish fashion retailer H&M.

The collection, the second and last collection by Madonna offered by H&M, is a 30 piece selection of body conscious basics with a narrow silhouette, mostly in black, white or khaki, that include trench coats in nylon or leather, skinny black pants, cropped jackets, graphic print dresses, bodysuits and wrap sweaters.

Along with the clothing line, M by Madonna also features a range of accessories, including a corset belt, patent leather stacked heels and a jewel box purse in silver or black leather.

"Madonna went through her closet and picked out a few staples that she felt should be in every closet," said Jennifer Uglialoro, a spokesperson for H&M. "It's very glamorous, and timeless."

The collection was designed in conjunction with H&M's head of design, Margereta Von Denbosch, and Madonna also directed the commercial, a first for the pop superstar.

Ruth Wong of North Vancouver, Canada, arrived at 10am to be among the first shoppers hoping to take snag some of the Madonna merchandise.

"It's our third day here, and we heard about the opening, so we thought, okay, we'll line up and see what this is all about," said Wong.

And what did she think about pop stars as designers?

"Well, it works, because obviously it brings people out," she said. "We all want a little piece of them."

Compared to the launches of H&M's previous limited edition collections with designers – Karl Lagerfeld, Stella McCartney and Viktor & Rolf – the scene at the 51st Street flagship was relatively calm. While plenty of people carried around armfuls of clothing, no fights broke out and the merchandise was kept well stocked. Among the most popular items were "M" logo print scarves and corset belts. Priced under $50, they were the fashion equivalent of a concert t-shirt.

Jeff Weidman, a New York City resident originally from Ohio and self-professed Madonna fan, explained that he was there picking up things for his friends back home, as there are not any H&M stores in Ohio.

"Also," Weidman continued, "Madonna has a great sense of style, so I wanted to come and see her clothes and support her."

Especially for the worldwide launch, H&M will raffle off 90 trench coats signed by Madonna, 15 of which will be given away in the U.S.

Back to NEWS :: Add to Shopping Bag :: Printable Version :: Email to a friend

Fashion Wire Daily: The Last Word in Fashion

* Madonna Roasted at Euro MTV Awards

* Madonna Inks Full Collection Deal with H&M


* Versus Hires Jonathan Anderson

* Cacharel Unveils New CEO, in Major Corporate Revamp


hot sex

dresses cheap

Buy Software

ABOUT CONTACT ADVERTISE MEDIA KIT LINKS