Fashion Wire Daily: the First Word in Fashion
MY FWD

REGISTER/LOST PASSWORD

FASHION BEAUTY ENTERTAINMENT NEWS RUNWAY FWD WIRE
Versus Hires Jonathan Anderson November 29th, 2012 @ 11:04 AM


Cacharel Unveils New CEO, in Major Corporate Revamp November 21st, 2012 @ 00:56 AM


Kane Drops Out of Versus in Major Shake-up November 20th, 2012 @ 10:14 AM


Pucci’s Madison Avenue Store Debuts Massive Expansion November 16th, 2012 @ 00:35 AM


Ghesquière Departs Balenciaga in Major Surprise November 05th, 2012 @ 00:43 AM


Sao Paulo Fashion Week: Between Optimism and Fear November 02nd, 2012 @ 00:28 AM


London Unveils Men’s Season Schedule November 01st, 2012 @ 00:36 AM


Azzaro Releases Castello Branco October 25th, 2012 @ 00:18 AM


Revenue Soars 22 Percent at LVMH in First Three Quarters October 16th, 2012 @ 00:18 AM


Rykiel Names Geraldo da Conceicao Artistic Director September 21st, 2012 @ 8:12 PM


Brazil’s New London Pop-Up September 21st, 2012 @ 7:20 PM


McQueen Men Returning Home to London September 12th, 2012 @ 7:19 PM


Roitfeld, Mum and Son, Open in Brazil September 07th, 2012 @ 00:54 AM


Berluti Opens to Big-Time Business in London September 06th, 2012 @ 3:27 PM


Stefano Pilati Back with a Bang at Zegna September 05th, 2012 @ 7:10 PM


Hugo Boss Wows in Berlin, Plans for New York July 06th, 2012 @ 00:17 AM


Salvatore Ferragamo: Crusin’ the Louvre June 13th, 2012 @ 11:04 AM


Michel Klein Gains New Backer; Launches Sunglass Collection June 13th, 2012 @ 00:48 AM


Sykes Jettisoned by Aquascutum; Maurer In at Rabanne June 06th, 2012 @ 00:18 AM


Armani Conquers China, Chastises the Pope June 01st, 2012 @ 11:53 AM



Burgeoning Business for Full Cup Swimwear Designer Aerin Rose

Jenny Peters
July 24th, 2006 @ 11:25 AM

As a huge heat wave has America in its fiery grip, what better time to talk about swimwear than right now? For designer Aerin Kwait of Aerin Rose Swimwear, every day of the year is about creating swimsuits that fit a special figure type - that of women blessed (or cursed?) with very full bustlines. Women just like her, in fact.

"I had always had this idea I was going to do a line of swimwear for fuller busted women, because I had terrible problems finding bathing suits that supported me on top, similar to a bra, but that still looked like a bathing suit and didn't have granny bottoms!" Kwait explained in a recent phone call.

Remembering her start back in 1999, the 33-year-old designer and businesswoman reminds us that just those few years ago, things in the swimwear market were very different.

"Back then suits were all sold as sets, there were hardly any separates at all and nothing was bra sized. So a decent suit was really, really difficult to find. If it was bra-sized to fit large breasts, it was either a really matronly print or one of those ridiculous palm tree Hawaiian prints. You couldn't find anything that was made of a stylish contemporary-looking fabric. So I decided I was going to start doing this swimwear business on the side. I was a TV producer at the time."

Cut to today, and Aerin Rose Swimwear is a burgeoning company sold in over fifty swimwear specialty shops, as well as direct to consumers at www.aerinrose.com.

"We have four prints and six solids," she elaborated proudly. "Each one is sold in a variety of different top and bottom styles, and sold as separates. The average top and bottom combined would be around $110. And we are adding more prints for next year. It will be about eight prints then."

The key to the special fit of an Aerin Rose swimsuit is in the construction of the top, of course.

"Every single suit I make has an underwire in it, we use a 'floating bra' construction with underwire. Basically you are getting a bra built separately within your suit," Kwait explained.

With brights and darks, patterns and solids, more coverage or less, full-breasted women can choose the Aerin Rose look that works best with their particular body types. And with so much positive feedback and burgeoning sales, Kwiat (who long ago left her previous career behind to focus on her swimwear company) has big plans for her New York-based firm.

"We are merging with a cover up company called Jordan Taylor. The problem is that we are growing and I don't have enough staff to fill each department," she revealed. "And we are doing a plus-size line for next year because the fuller-bust size naturally lends itself into the fuller sizes all over. Our sizes now are women's small, medium, large, and extra large, so we will make a separate line, an actual plus line."

Filling the stylish swimwear needs of every large-breasted woman in America is Aerin Rose's ultimate goal, and it seems the company is making quite a good start, one overflowing top at a time.

Back to ENTERTAINMENT :: Add to Shopping Bag :: Printable Version :: Email to a friend

Fashion Wire Daily: The Last Word in Fashion

* Lela Rose Forecasts Ladylike Looks For Fall

* Lela Rose Is In A Delicate Condition For Spring


* Jennifer Lopez and Cameron Diaz Celebrate Motherhood at the "What To Expect When You're Expecting" Premiere

* Rihanna Leads the Troops at the "Battleship" Premiere


ABOUT CONTACT ADVERTISE MEDIA KIT LINKS