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Versus Hires Jonathan Anderson November 29th, 2012 @ 11:04 AM


Cacharel Unveils New CEO, in Major Corporate Revamp November 21st, 2012 @ 00:56 AM


Kane Drops Out of Versus in Major Shake-up November 20th, 2012 @ 10:14 AM


Pucci’s Madison Avenue Store Debuts Massive Expansion November 16th, 2012 @ 00:35 AM


Ghesquière Departs Balenciaga in Major Surprise November 05th, 2012 @ 00:43 AM


Sao Paulo Fashion Week: Between Optimism and Fear November 02nd, 2012 @ 00:28 AM


London Unveils Men’s Season Schedule November 01st, 2012 @ 00:36 AM


Azzaro Releases Castello Branco October 25th, 2012 @ 00:18 AM


Revenue Soars 22 Percent at LVMH in First Three Quarters October 16th, 2012 @ 00:18 AM


Rykiel Names Geraldo da Conceicao Artistic Director September 21st, 2012 @ 8:12 PM


Brazil’s New London Pop-Up September 21st, 2012 @ 7:20 PM


McQueen Men Returning Home to London September 12th, 2012 @ 7:19 PM


Roitfeld, Mum and Son, Open in Brazil September 07th, 2012 @ 00:54 AM


Berluti Opens to Big-Time Business in London September 06th, 2012 @ 3:27 PM


Stefano Pilati Back with a Bang at Zegna September 05th, 2012 @ 7:10 PM


Hugo Boss Wows in Berlin, Plans for New York July 06th, 2012 @ 00:17 AM


Salvatore Ferragamo: Crusin’ the Louvre June 13th, 2012 @ 11:04 AM


Michel Klein Gains New Backer; Launches Sunglass Collection June 13th, 2012 @ 00:48 AM


Sykes Jettisoned by Aquascutum; Maurer In at Rabanne June 06th, 2012 @ 00:18 AM


Armani Conquers China, Chastises the Pope June 01st, 2012 @ 11:53 AM



 

Faux-tox: Botox in a Jar

Karen Robinovitz
April 01st, 2004 @ 12:29 AM - New York, NY

The country’s obsession with youth and beauty is out of control. Billions of dollars are spent each year on cosmetic products and procedures. There are 9,500 spas in the United States and over 20,000 physicians in the country who perform cosmetic procedures. The skincare category in this field has grown by 86% in the last year alone and in every place from Hollywood to Boise, Idaho, botox has become as de rigeur as getting a manicure.

Maybe the reason you haven’t had botox is not your fear of a chronically surprised look on your face, but rather a healthy phobia of needles. While the derm-obsessed, nipped and tucked will swear botox is nothing – just a quick prick – it is something. The needle has got to penetrate the skin deep enough to impact the muscle, which it then paralyzes, preventing furrows in the brow.

Hence, the latest trend in anti-aging: topical creams that, with just one rub, are supposed to deliver the same kind of effect as botulinum toxin, the wrinkle curing agent in botox. There is celebrity dermatologist Dr. Brandt’s Botox in a Jar, Dr. “eat salmon to cure wrinkles” Perricone’s Neuropeptide Facial Conformer, which sells for a whopping $570 for 2 ounces, DDF Skincare’s Wrinkle Relax, Upper East Side socialite-friendly derm Dr. Steven Victor’s soon-to-be-released version called Intensive Wrinkle Repair, Strivectin, the $150 an ounce remedy with an advertising campaign that boasts “better than botox,” and Freeze, which has a cooling, minty sensation upon application, all of which claim to decrease lines sans invasive needles, piercing the sensitive skin of your face, within minutes.

According to Scott Gurfein, CEO of Freeze, whose active ingredient is GABA (Gamma Amino Butyric Acid), a natural muscle relaxant also used in anti-depressant drugs, the product is so popular that it has broken all sales records at Henri Bendel. The six-month old cream is the result of three years of development.

Dr. Victor, whose line, called L'art de Peau will be available by May, elaborates, “Innovative formulas mimic the function of botox, reducing the intensity of muscle contractions that cause wrinkles and fine lines.” His product containsthe oligopeptides Myoxinol, which “modulates the nerve-muscle interface, allowing the muscle to relax instead of contract.” Plus, he says it has a cumulative effect, as it “stimulates the production of new collagen and elastin, further reducing the depth of wrinkles.”

While some doctors are churning out product lines of this ilk to meet the growing demand of customers, others are skeptical. Dr. Paul Jarrod Frank calls such products “snake oil.” “There is no way you can put a cream on your skin and have it absorbed all the way down the muscle. Botox is a deep injection. Are you really going to penetrate the skin that deeply with a cream? And let’s say it does go that deep. Do you think the FDA would allow a topical muscle relaxant to be distributed? What would happen to your fingers upon application? Wouldn’t it cause a weakness in those muscles,” he argues.

Gurfein retorts, “The product is working and people love it. It is possible and you don’t have to wash your hands after using it because every ingredient is cosmetically approved. There is nothing harmful. In fact, it would diminish the appearance of lines in the skin, as well.”

“It’s the perfect alternative to botox, only not as extreme,” Gurfein says. And isn’t that just what everyone wants to believe?

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