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Theory Gets Hip

Just in time for fall fashion, Theory and Neiman Marcus will unveil the HIP Event Tour 2006 collection; a new, edgier line of men and women's separates designed by Theory that will launch exclusively in Neiman Marcus stores this October.

"The Hip Event Tour 2006 is where runway meets the street," said Neiman Marcus' Fashion Director Ken Downing.

Coinciding with the collection's launch will be a series of national and regional advertising campaigns featuring All-American Rejects lead-singer, Tyson Ritter.

The collection, which will be distinguished by a red label and will range in price from $85 to $795, is a structured rocker look complete with biker jackets and other leather pieces, slim-fit pants, cashmere knitwear, and graphic prints on tees. The Theory Glam Rock Tote in black, adorned with bronze grommets for rock-star appeal, will serve as the gift-with-purchase for shoppers this fall.

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