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Directional Label Cloak Closing Down

Godfrey Deeny
December 18th, 2006 @ 00:42 AM - Paris

Cloak, the fashion forward label regarded by many as America's most innovative men's fashion house, is closing down its business.

Launched by the talented Russian designer Alexandre Plokhov in 2000, Cloak quickly developed a cult following among men's fashion editors, rock stars and downtown actors.

"I am extremely proud of all the accomplishments our collective of like minded individuals has managed to achieve and would like to thank all of our supporters through the years. Cloak had a good run and I had a blast doing it," Plokhov said in a statement.

Cloak's PR firm KCD blamed the closure on "partnership issues," in a release which stressed that "the closure will be completed after the last stages of production for the Spring 2007 collection have been finished."

Plokhov's unique take on melding self-assured tailoring with a rocker silhouette and tough fabrics turned his runway shows into cult events. Thousands of hipsters would pack into his shows, most recently staged in an arty Soho loft.
The news comes as a shock given the number of awards Plokhov has garnered in the past few years. The designer was nominated for the 2006 CFDA Menswear Designer of the Year award. Moreover, Plokhov was the recipient of both the 2005 CFDA Swarovski Perry Ellis Award for Menswear and the 2004 CFDA/Vogue Fashion Foundation Fund Award, walking away with a $50,000 prize.

In September 2005, Cloak opened its debut flagship boutique in Soho as a stylish showcase for Plokhov's ideas. Alexandre had began his solo career back in 1994, opening Alexandre Plokhov Atelier, which specialized in handmade suits. Prior to that, he worked for Marc Jacobs, and did stints in the Chado by Ralph Rucci studio.

His farewell release stressed that Cloak’s flagship store on Greene Street will carry the final Spring 2007 collection, and that deliveries and timelines for orders will be fulfilled and honored to all Cloak retailers.

Cloak had developed an impressive list of customers. Its collections retailed in London at Harvey Nichol's, in Tokyo at Isetan, Beams and Adelaide, in Miami at Arrive, in New York at Camouflage, in Paris at Colette and in Berlin at The Corner, among many others.

His decision to shutter the business removes an important voice from contemporary American fashion.

However, fata obstant.

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