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Ferre Gets Real with Skin

Godfrey Deeny
December 07th, 2006 @ 11:56 AM - Paris

Talk about a radical change in image.

Last season, Gianfranco Ferre hired Hollywood's most bankable female star Julia Roberts in an extremely pricey campaign shot by Mario Testino in a Los Angeles that was widely seen as polished yet formulaic.

But this season, in a radical new departure, Ferre will be using Skin, the sexually experimental and edgy singer.

Skin was lead vocalist of Skunk Anansie for seven years before the band broke up in 2001. Skin, 29, has subsequently led her own band, which she describes on MySpace as "slightly to the left of normality when it comes to my space dub power but happily guilty when viciously accused of being the former lead singer of killa' rock band Skunk Anansie."

In a new turn for her, Skin will star in the spring/summer 2007 Ferre ad campaign, partnered with handsomely bearded model Patrick Petitjean, which is expected to break in major magazines in their February issues.

"Strength and charm, energy and sensuality are, for me, indivisible in contemporary femininity. In choosing Skin – her body, the expressiveness of her eyes, her face most of all – I consciously put a special accent on the free, natural, easy and even aggressive spirit I sought... Yet, without forgetting the notes of composure, grace and languor I always consider essential. These surely contrasting and contradictory qualities I identify in Skin, as the primary and innate elements of her singular allure," said Ferre, in a typically philosophical comment.

The designer defines Skin as: "a unique voice, among the most impressive in the rock music scene. An intense stage presence, full of passion and emotion. Enthralling every time… Skin captures the feminine archetype – exquisitely timeless, forever in progress – of Gianfranco Ferre."

Shot by Testino, the campaign captures Skin and Petitjean in a nightclub setting with imperial purple silk background and the singer wearing one of Ferre's signature slinky lingerie cocktail dresses.

From Roberts the mum, to the Skin the female who rules in one season.

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