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Back to School Cool
August 25th, 2006 @ 11:32 AM
By Lindsay Sammon
What's cool for back to school? Just look at the runways, say fashion experts.
"Teenagers have been exposed to all of these luxury brands, and there exists the assumption that they too, can have these things or the closest thing to it," said Steve Pruitt, Senior Consultant for Blacks Retail Analysis, a service for trend forecasting and retail market research.
Here's a look at what's on the agenda for Back to School 2006.
Designer styles for less: It started with Stella McCartney for H&M, followed by Luella Bartley for Target. This fall, the Paris-based design duo of Viktor and Rolf have created a line for H&M, while Paul & Joe are debuting a collection at Target ranging from $7.99-$149.99. Skinny jeans, chunky cable knit pieces and patent leather accessories are some of the key pieces sure to hit hallways this season.
Must-have mobile: The gadget for back-to-schoolers this season is the Helio Mobile Virtual Network Operator. This camera/phone/video/internet/mp3 player in one costs between $250-$275, but covers all the tech trends necessary for budding social schedules.
Bag ladies: In a densely populated and popularity-driven place like academia, students are taking the handbag trend back-to-school, opting for oversized Coach or Marc by Marc Jacobs bags to in place of backpacks.
Accessory staples: "Sunglasses and handbags are two of the most status-oriented items in apparel," said Pruitt. Anything recognizable will do, and the bigger the better, as volume is a major trend for Fall 2006.
As teenage brand awareness continues to boom, back-to-school shopping is becoming more expensive each year, but this generation can afford to keep up with the ever-changing trends. By the year 2010, teenagers are expected to represent 10% of the population, and their spending power is projected to top $190 billion, according to a 2004 Mintel report.
With that kind of clout, forget notebooks and pencil cases; Back to School 2006 is about a name brand wardrobe that makes the grade.