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Rykiel Names Geraldo da Conceicao Artistic Director September 21st, 2012 @ 8:12 PM


Brazil’s New London Pop-Up September 21st, 2012 @ 7:20 PM


McQueen Men Returning Home to London September 12th, 2012 @ 7:19 PM


Roitfeld, Mum and Son, Open in Brazil September 07th, 2012 @ 00:54 AM


Berluti Opens to Big-Time Business in London September 06th, 2012 @ 3:27 PM


Stefano Pilati Back with a Bang at Zegna September 05th, 2012 @ 7:10 PM


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Salvatore Ferragamo: Crusin’ the Louvre June 13th, 2012 @ 11:04 AM


Michel Klein Gains New Backer; Launches Sunglass Collection June 13th, 2012 @ 00:48 AM


Sykes Jettisoned by Aquascutum; Maurer In at Rabanne June 06th, 2012 @ 00:18 AM


Armani Conquers China, Chastises the Pope June 01st, 2012 @ 11:53 AM



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Etro’s New Bold Paisley Dream

Godfrey Deeny
February 24th, 2012 @ 12:03 AM - Milan

Brands always like to talk about respecting their DNA even as they subvert and reinvent them, and on Friday, Feb. 24, in Milan we saw a brilliant example of that whole concept at a thoroughly assured fall 2012 collection by the house of Etro.

Veronica Etro's key obsession was paisley, the very fabric that is more associated with Etro than any other Continental luxury brand. And, talk about taking it somewhere new!

The designer trimmed astrakhan jackets with a filigree of leather laser cut in the paisley style, or outlined the twisting shapes in velvet strips on a see-through mesh top.

Etro also tapped into Italy's biggest accessories trend for fall 2012 - the curvy leather peplum belt, dissecting sleek leather jeans and bolero combinations, or adding oomph to slim dark cocktails.

"I was thinking of costumes, especially 19th century costumes, and how Edwardian artists used color and shape in an elegant way. I wanted something dramatic," Etro told FWD backstage after the show.

Though the label does not yet have the name recognition of, say, Armani or Prada, Etro now boasts the biggest show in Milan. Staged in a giant ice rink with bleacher seating, the show attracts nearly 2,000 fans and professional, and boasts the finest sound system - hung from huge metal towers - of any runway show on the planet. Each place holds a silk gift cushion - this season in paisley, of course.

Etro's finest moment was a series of curvy evening dresses made in panels of paisley and blocks of black.

It could have looked hackneyed but it never did, because Signora Etro kept the right amount of wit and levity throughout - like using tentacles of paisley to keep a revealing mesh top modest.

In a word, the show was a fine fashion moment, a splendid example of refreshing a house's DNA and a great personal success of Etro's.

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