Fashion Wire Daily: the First Word in Fashion


Versus Hires Jonathan Anderson November 29th, 2012 @ 11:04 AM

Cacharel Unveils New CEO, in Major Corporate Revamp November 21st, 2012 @ 00:56 AM

Kane Drops Out of Versus in Major Shake-up November 20th, 2012 @ 10:14 AM

Pucci’s Madison Avenue Store Debuts Massive Expansion November 16th, 2012 @ 00:35 AM

Ghesquière Departs Balenciaga in Major Surprise November 05th, 2012 @ 00:43 AM

Sao Paulo Fashion Week: Between Optimism and Fear November 02nd, 2012 @ 00:28 AM

London Unveils Men’s Season Schedule November 01st, 2012 @ 00:36 AM

Azzaro Releases Castello Branco October 25th, 2012 @ 00:18 AM

Revenue Soars 22 Percent at LVMH in First Three Quarters October 16th, 2012 @ 00:18 AM

Rykiel Names Geraldo da Conceicao Artistic Director September 21st, 2012 @ 8:12 PM

Brazil’s New London Pop-Up September 21st, 2012 @ 7:20 PM

McQueen Men Returning Home to London September 12th, 2012 @ 7:19 PM

Roitfeld, Mum and Son, Open in Brazil September 07th, 2012 @ 00:54 AM

Berluti Opens to Big-Time Business in London September 06th, 2012 @ 3:27 PM

Stefano Pilati Back with a Bang at Zegna September 05th, 2012 @ 7:10 PM

Hugo Boss Wows in Berlin, Plans for New York July 06th, 2012 @ 00:17 AM

Salvatore Ferragamo: Crusin’ the Louvre June 13th, 2012 @ 11:04 AM

Michel Klein Gains New Backer; Launches Sunglass Collection June 13th, 2012 @ 00:48 AM

Sykes Jettisoned by Aquascutum; Maurer In at Rabanne June 06th, 2012 @ 00:18 AM

Armani Conquers China, Chastises the Pope June 01st, 2012 @ 11:53 AM


Giorgio Armani Haute Hotel and High Fashion

Godfrey Deeny
January 17th, 2012 @ 00:59 AM - Milan

It has been a busy few days for the reigning heavyweight champion of Italian fashion Giorgio Armani, who staged two runway shows, launched a new underwear campaign with singer Rihanna and welcomed guests into his newly-opened mega clean and opulent Armani Hotel Milano, his luxury inn's first fashion season.

Located on seven floors above his already extensive Milan flagship on via Manzoni, the sleek hotel subtly expressed Armani's exact aesthetic and silhouette, from its golden metal mesh entrance and Zen like spa to its alabaster restaurant walls and glass box roof - designed as a gigantic A when seen from the sky.

The huge influence of Asian and Thirties elegance in this designer's aesthetic was evident both in his hotel and on his runway, as the soft shouldered suits and non-colors of cement and slate of his latest show, echoed the curvy pre-war style sofas, desks and walls, as well as the understated hues of his classy high-tech home.

Presented in Armani's custom-made show theatre on Tuesday, Jan. 17, his fall 2012 menswear collection was more path-breaking than many recent shows – even containing some natty examples of a huge Milan trend, knitted trousers, though in this case, they were cut like tapered jogging pants, albeit with triple pleated pants.

“Quite frankly, I feel more comfortable in large pants rather than tight ones. Everyone does. And comfort is an essential part of luxury,” Armani told FWD in a post-show press conference restricted to Italian speaking media.

He also went outside the envelope with a new airy tweed, rejecting its rural tradition for a beautifully deconstructed silhouette, seen in a series of rather magisterially suits.

Hyper-thick felt wool used in casual double-breasted jackets and in audacious biker jackets meet cardigans, followed by a sextet of mannequins in rugged velour mountain jackets worn over Armani's new ribbed cord jogging trousers were a testament to how this septuagenarian designer still keeps his ideas fresh.

Two days before in Emporio Armani, his choice of tasseled, golfing loafers, waffle nylon mini jackets and dashing aviator in search of a party faded leather jackets in smoke gray and anthracite had plenty of youthful elan too. Though the fashion pack will probably best remember this season for the designer's hotel.

“The hotel is very important. We have had an incredible echo from people and the media. They both found a scent of Armani in every speck of the place. The quality of materials and taste should help people understand the aesthetics I strongly believe in. I feel at ease there, like in my own home. Plus, you can see from the hotel that my clothes and the way I live have very similar aesthetics,” insisted Armani.

They say property is all about location, and Armani's new inn could not have a much better one - right at the beginning of via Montenapoleone, the most important shopping thoroughfare in Italy, and the most expensive commercial rental rates in Europe.

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