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Armani Conquers China, Chastises the Pope June 01st, 2012 @ 11:53 AM



.

Mulberry's Summer Madness

Godfrey Deeny
September 19th, 2011 @ 00:19 AM - London

Last week Mulberry had a rockin' rock concert launch party closed down in Manhattan by the NYPD, this Sunday, Sept. 18, they had the show and party of the day in London Fashion Week.

Mulberry kicked off the action in Claridge's Hotel in central London, telegraphing their intentions with an invitation that was a faux ice-cream wafer, which when opened played a fun fair organ music tune.

Entitled, "Oooh… I say!" this spring 2012 collection had the required wit and ebullience, mixed with a healthy dose of practicality. So items like raglan dresses in lemon and and eyelet skirts in kissing pink were all topped by hooded trench coats and baseball jackets in pebble or serious grays. Then again, there is no such thing as a long hot summer in the U.K., where most trips to the beach involve a little rain. In one charming scene, a model traipsed down the catwalk with a Schnauzer on a leash, the dog and mannequin attired in matching green macs. Two women in the front row also proudly held puppies dressed in Mulberry, posing for paparazzi with pride.

However, the show's standouts were the great new travel bags with natty new steamer trunk detailing in faintly crazy mixes of materials and finishes - like cookie cutting detailing; along with some excellent platform wedges in mixes of straw and faux snakeskin.

Mulberry's creative director Emma Hill is so determined to banish any summer time blues, she also sent out some great jungle animal prints, the same that covered a regiment of inflatable zebras, giraffes and the like. The same herd of blown up beasts made up the entrance to the brand's boozy party in the same space later Sunday night.

Last week in New York, Mulberry staged a roof-top fete to celebrate its flagship store on Spring Street, and invited English rock band Kasabian to play. The UK label is enjoying a boom time in America, where it has launched two customized bags, The New York Clipper and an exclusive Alexa, the latter made in oak ostrich with a series of golden apple-shaped rivets. Both retail for $6,250, and will be available exclusively in US stores in limited editions of just 10 pieces.

Half way through the set, however, the cops turned up and turned off the music, following neighbors' complaints. Forty five minutes later, the NYPD returned and turned off the DJ, ordering the dismayed Mulberry party goers out of the building.

However, this weekend in London, Mulberry staged Sunday's quirkiest show and coolest dance party. Not bad going, and a wonderful response to the uptight NYPD.

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