Fashion Wire Daily: the First Word in Fashion


Versus Hires Jonathan Anderson November 29th, 2012 @ 11:04 AM

Cacharel Unveils New CEO, in Major Corporate Revamp November 21st, 2012 @ 00:56 AM

Kane Drops Out of Versus in Major Shake-up November 20th, 2012 @ 10:14 AM

Pucci’s Madison Avenue Store Debuts Massive Expansion November 16th, 2012 @ 00:35 AM

Ghesquière Departs Balenciaga in Major Surprise November 05th, 2012 @ 00:43 AM

Sao Paulo Fashion Week: Between Optimism and Fear November 02nd, 2012 @ 00:28 AM

London Unveils Men’s Season Schedule November 01st, 2012 @ 00:36 AM

Azzaro Releases Castello Branco October 25th, 2012 @ 00:18 AM

Revenue Soars 22 Percent at LVMH in First Three Quarters October 16th, 2012 @ 00:18 AM

Rykiel Names Geraldo da Conceicao Artistic Director September 21st, 2012 @ 8:12 PM

Brazil’s New London Pop-Up September 21st, 2012 @ 7:20 PM

McQueen Men Returning Home to London September 12th, 2012 @ 7:19 PM

Roitfeld, Mum and Son, Open in Brazil September 07th, 2012 @ 00:54 AM

Berluti Opens to Big-Time Business in London September 06th, 2012 @ 3:27 PM

Stefano Pilati Back with a Bang at Zegna September 05th, 2012 @ 7:10 PM

Hugo Boss Wows in Berlin, Plans for New York July 06th, 2012 @ 00:17 AM

Salvatore Ferragamo: Crusin’ the Louvre June 13th, 2012 @ 11:04 AM

Michel Klein Gains New Backer; Launches Sunglass Collection June 13th, 2012 @ 00:48 AM

Sykes Jettisoned by Aquascutum; Maurer In at Rabanne June 06th, 2012 @ 00:18 AM

Armani Conquers China, Chastises the Pope June 01st, 2012 @ 11:53 AM


BCBGMaxAzria’s Deco Minimalism

Godfrey Deeny
September 08th, 2011 @ 10:55 AM - New York

The austere purity of minimalism and the eclectic graphics of Art Deco might seem like distant, even antagonistic aesthetics, but in the latest runway show by BCBGMaxAzria they married happily. And for next spring – if not forever after – they will make for a winning couple.

Staged in Lincoln Center on the morning of Thursday, Sept. 8, the opening day of shows in the eight-day New York fashion season, this spring 2012 collection had all the purity one associates with this Los Angeles-based brand, but with a winning new dose of decorative glamour.

Made in mixes of silk crepe and georgette, these semi-sheer clothes were cut with lots of openings and slashes, exposing shoulders, thigh and neck. But though revealing the look was never cheap, always on the right side of feminine.

The design duo of founder Max Azria and his wife and creative muse Lubov have a subtle take on fashion but also one that does not shy away from the racy. Theirs are never clothes for the shy and retiring.

Created in a Pop Art palette of lemongrass, emerald, coral and jade, the collection worked best when the color blocking was mixed up with graphic embroidery, and the clothes cut with Fortuny style prints. Rivulets of beads and repetitive jagged print detailing cleverly imparted a posh arty Deco touch.

A few hooded safari tops and sporty bomber jackets did look a clumsy, breaking the rhythm of this cool debut to the collections in Manhattan. This was a show on a slow boil that bubbled beautifully at the finale, with our favorite look, a particularly elegant emerald embroidered cocktail worn by Arizona Muse, a Santa Fe, New Mexico born classy beauty.

Otherwise, this show was a pretty flawless display of how to present clean, elegant America chic, with a great choice of young models by Russell Marsh, the man most industry professional regard as the best casting director in fashion, and a fine styling by Laura Ferrara, whose honest editing of this collection was truly admirable.

May this union continue.

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