Fashion Wire Daily: the First Word in Fashion


Versus Hires Jonathan Anderson November 29th, 2012 @ 11:04 AM

Cacharel Unveils New CEO, in Major Corporate Revamp November 21st, 2012 @ 00:56 AM

Kane Drops Out of Versus in Major Shake-up November 20th, 2012 @ 10:14 AM

Pucci’s Madison Avenue Store Debuts Massive Expansion November 16th, 2012 @ 00:35 AM

Ghesquière Departs Balenciaga in Major Surprise November 05th, 2012 @ 00:43 AM

Sao Paulo Fashion Week: Between Optimism and Fear November 02nd, 2012 @ 00:28 AM

London Unveils Men’s Season Schedule November 01st, 2012 @ 00:36 AM

Azzaro Releases Castello Branco October 25th, 2012 @ 00:18 AM

Revenue Soars 22 Percent at LVMH in First Three Quarters October 16th, 2012 @ 00:18 AM

Rykiel Names Geraldo da Conceicao Artistic Director September 21st, 2012 @ 8:12 PM

Brazil’s New London Pop-Up September 21st, 2012 @ 7:20 PM

McQueen Men Returning Home to London September 12th, 2012 @ 7:19 PM

Roitfeld, Mum and Son, Open in Brazil September 07th, 2012 @ 00:54 AM

Berluti Opens to Big-Time Business in London September 06th, 2012 @ 3:27 PM

Stefano Pilati Back with a Bang at Zegna September 05th, 2012 @ 7:10 PM

Hugo Boss Wows in Berlin, Plans for New York July 06th, 2012 @ 00:17 AM

Salvatore Ferragamo: Crusin’ the Louvre June 13th, 2012 @ 11:04 AM

Michel Klein Gains New Backer; Launches Sunglass Collection June 13th, 2012 @ 00:48 AM

Sykes Jettisoned by Aquascutum; Maurer In at Rabanne June 06th, 2012 @ 00:18 AM

Armani Conquers China, Chastises the Pope June 01st, 2012 @ 11:53 AM


Giorgio Armani’s Water of Life

Godfrey Deeny
March 01st, 2011 @ 00:53 AM - Paris

“Water is a Right for Everyone,” read the inscription of the white Hanes T-Shirts Giorgio Armani left on each seat at his latest show, announcing the designer’s latest global engagement.

Unveiling his fall 2011 collection in Milan on Monday, Feb. 28, Armani opened with a Caribbean blue Jacques Cousteau style ad with Facebook link. Post-show the designer explained his commitment to provide 100 liters of drinking water for children every time someone buys one of his Acqua di Giorgio or Acqua di Gioia scents.

“Water is the basis of everything. Without it, well, we couldn’t live. It’s our duty to guarantee that to every human being,” explained Armani, hyper tanned from a recent vacation swimming and boating around his villa in Antigua.

Armani may be 76 years old but he keeps plugging new ideas into his repertoire, especially with this show. It featured lots of new tailoring, particularly cutaway mannish double breasted jackets that were strict enough to provide a lovely line, and fluid enough to forgive a less than ideal figure. One, buttoned up the back, looked very hard to put on, but was nonetheless a sensational image. Paired with flared trousers that ended above the ankle, it was a very fresh take on Armani’s own DNA.

His show also confirmed the triumphant return of the maxi coat, especially as the show opened with a stunning herringbone version on Canadian model Coco Rocha.

The designer’s other big idea was a risk-taking pear shaped silhouette, though he was not the only designer in Milan to riff on that theme. In lesser hands these could have looked very ungainly, but the Italian master knows how to cut great fluid shapes, sinuous lines that recalled the very watery images that opened this intriguing show.

Made in unlikely combinations of pewter, brown and an eye popping mix of pinks – powdery, rosy petal and iridescent – in a subtle blend for a subtle take on contemporary fashion.

The show was all the more impressive, as three days before, Armani had sent out an all-black collection of his youth-orientated line Emporio Armani.

The designer said it was inspired by “film noir,” and it did have much of the moody glory of those Hollywood black and white thrillers of the ‘50s.

Though his title for the show was the simpler “Spy.” However, Armani’s sexy foreign agent manages to spend as much time in nightclubs and boutiques as confronting global villains. Clad in Mongolian fur coats, emoting in jet-black velvet cocktails or dashing out to dry martini cocktails in seductive jumpsuits.

Raw-edge finishes and figure-hugging jackets with concealed buttons keep the mood edgy, as Armani’s agents moved in for a stealth attack. Or should we make that late night after party?

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