Fashion Wire Daily: the First Word in Fashion


Versus Hires Jonathan Anderson November 29th, 2012 @ 11:04 AM

Cacharel Unveils New CEO, in Major Corporate Revamp November 21st, 2012 @ 00:56 AM

Kane Drops Out of Versus in Major Shake-up November 20th, 2012 @ 10:14 AM

Pucci’s Madison Avenue Store Debuts Massive Expansion November 16th, 2012 @ 00:35 AM

Ghesquière Departs Balenciaga in Major Surprise November 05th, 2012 @ 00:43 AM

Sao Paulo Fashion Week: Between Optimism and Fear November 02nd, 2012 @ 00:28 AM

London Unveils Men’s Season Schedule November 01st, 2012 @ 00:36 AM

Azzaro Releases Castello Branco October 25th, 2012 @ 00:18 AM

Revenue Soars 22 Percent at LVMH in First Three Quarters October 16th, 2012 @ 00:18 AM

Rykiel Names Geraldo da Conceicao Artistic Director September 21st, 2012 @ 8:12 PM

Brazil’s New London Pop-Up September 21st, 2012 @ 7:20 PM

McQueen Men Returning Home to London September 12th, 2012 @ 7:19 PM

Roitfeld, Mum and Son, Open in Brazil September 07th, 2012 @ 00:54 AM

Berluti Opens to Big-Time Business in London September 06th, 2012 @ 3:27 PM

Stefano Pilati Back with a Bang at Zegna September 05th, 2012 @ 7:10 PM

Hugo Boss Wows in Berlin, Plans for New York July 06th, 2012 @ 00:17 AM

Salvatore Ferragamo: Crusin’ the Louvre June 13th, 2012 @ 11:04 AM

Michel Klein Gains New Backer; Launches Sunglass Collection June 13th, 2012 @ 00:48 AM

Sykes Jettisoned by Aquascutum; Maurer In at Rabanne June 06th, 2012 @ 00:18 AM

Armani Conquers China, Chastises the Pope June 01st, 2012 @ 11:53 AM


Thread Bridesmaid: Cocktail Classics

Renata Espinosa
October 16th, 2010 @ 12:14 AM - New York

Before J. Crew caught on to the hot business of bridesmaid dresses that don’t send one’s wedding party screaming, there was Thread Bridesmaid.

For the past ten years, the label has been the must-have for bridal parties looking for youthful, easy dresses that won’t collect dust in the closet after the big day.

In fact, the demand for the cute cocktail dresses was so high that designers Beth Blake and Melissa Akey later launched Thread Social in 2006 to re-imagine the bridal looks for everyday social affairs.

The influence of one collection on the other was evident in the Thread Bridesmaid Spring 2011 presentation on Friday, Oct. 15, in New York, with the introduction of “Thread Classic,” a selection of Thread’s five most popular dress silhouettes in black or white matte silk, from strapless knee length sheaths to the label’s popular one-shouldered flirty party dress with two cross-back straps.

All featured high waists, one of Thread’s signatures, giving the dresses classic ‘50s feminine appeal, but with a more forgiving fit for modern demands of comfort.

“Body-conscious, but not clingy,” was how Blake described the silhouette.

Likewise, Thread’s bridesmaid dresses emphasized effortlessness, with high waisted two-tone bell skirts on short strapless dresses in a handful of new color combinations - plum, violet, lime, eggplant, cobalt - or in empire waist A-line dresses with a plunging V-neckline. Light fabrics looked breezy as flutter sleeves or cut into a curving shirtdress hem, as though the bridesmaids were going from a late-night pajama party straight to the wedding.

Affordability and simple, fuss-free designs characterized the bride’s dresses. Winning points for versatility was an unadorned knee-length sheath that could be worn under a convertible long skirt, serving double duty for ceremony and reception. For more romantic tastes, cut-out organza in a traditional ball gown silhouette would fulfill a bride’s princess fantasy for under $2500.

For the bride on a budget, with fashion-forward tastes, Thread Bridesmaid deserves a close look.

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