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Thread Bridesmaid: Cocktail Classics

Renata Espinosa
October 16th, 2010 @ 12:14 AM - New York

Before J. Crew caught on to the hot business of bridesmaid dresses that don’t send one’s wedding party screaming, there was Thread Bridesmaid.

For the past ten years, the label has been the must-have for bridal parties looking for youthful, easy dresses that won’t collect dust in the closet after the big day.

In fact, the demand for the cute cocktail dresses was so high that designers Beth Blake and Melissa Akey later launched Thread Social in 2006 to re-imagine the bridal looks for everyday social affairs.

The influence of one collection on the other was evident in the Thread Bridesmaid Spring 2011 presentation on Friday, Oct. 15, in New York, with the introduction of “Thread Classic,” a selection of Thread’s five most popular dress silhouettes in black or white matte silk, from strapless knee length sheaths to the label’s popular one-shouldered flirty party dress with two cross-back straps.

All featured high waists, one of Thread’s signatures, giving the dresses classic ‘50s feminine appeal, but with a more forgiving fit for modern demands of comfort.

“Body-conscious, but not clingy,” was how Blake described the silhouette.

Likewise, Thread’s bridesmaid dresses emphasized effortlessness, with high waisted two-tone bell skirts on short strapless dresses in a handful of new color combinations - plum, violet, lime, eggplant, cobalt - or in empire waist A-line dresses with a plunging V-neckline. Light fabrics looked breezy as flutter sleeves or cut into a curving shirtdress hem, as though the bridesmaids were going from a late-night pajama party straight to the wedding.

Affordability and simple, fuss-free designs characterized the bride’s dresses. Winning points for versatility was an unadorned knee-length sheath that could be worn under a convertible long skirt, serving double duty for ceremony and reception. For more romantic tastes, cut-out organza in a traditional ball gown silhouette would fulfill a bride’s princess fantasy for under $2500.

For the bride on a budget, with fashion-forward tastes, Thread Bridesmaid deserves a close look.

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