Fashion Wire Daily: the First Word in Fashion


Versus Hires Jonathan Anderson November 29th, 2012 @ 11:04 AM

Cacharel Unveils New CEO, in Major Corporate Revamp November 21st, 2012 @ 00:56 AM

Kane Drops Out of Versus in Major Shake-up November 20th, 2012 @ 10:14 AM

Pucci’s Madison Avenue Store Debuts Massive Expansion November 16th, 2012 @ 00:35 AM

Ghesquière Departs Balenciaga in Major Surprise November 05th, 2012 @ 00:43 AM

Sao Paulo Fashion Week: Between Optimism and Fear November 02nd, 2012 @ 00:28 AM

London Unveils Men’s Season Schedule November 01st, 2012 @ 00:36 AM

Azzaro Releases Castello Branco October 25th, 2012 @ 00:18 AM

Revenue Soars 22 Percent at LVMH in First Three Quarters October 16th, 2012 @ 00:18 AM

Rykiel Names Geraldo da Conceicao Artistic Director September 21st, 2012 @ 8:12 PM

Brazil’s New London Pop-Up September 21st, 2012 @ 7:20 PM

McQueen Men Returning Home to London September 12th, 2012 @ 7:19 PM

Roitfeld, Mum and Son, Open in Brazil September 07th, 2012 @ 00:54 AM

Berluti Opens to Big-Time Business in London September 06th, 2012 @ 3:27 PM

Stefano Pilati Back with a Bang at Zegna September 05th, 2012 @ 7:10 PM

Hugo Boss Wows in Berlin, Plans for New York July 06th, 2012 @ 00:17 AM

Salvatore Ferragamo: Crusin’ the Louvre June 13th, 2012 @ 11:04 AM

Michel Klein Gains New Backer; Launches Sunglass Collection June 13th, 2012 @ 00:48 AM

Sykes Jettisoned by Aquascutum; Maurer In at Rabanne June 06th, 2012 @ 00:18 AM

Armani Conquers China, Chastises the Pope June 01st, 2012 @ 11:53 AM


Gucci’s Posh Subversion

Godfrey Deeny
June 23rd, 2010 @ 00:34 AM - Milan

In a season where many designers in Milan focused on their brand’s heritage, it was refreshing to attend the spring 2010 men’s wear collection of Gucci, where designer Frida Giannini had the courage to lace her latest take on the house’s patrician aesthetic with a clever dash of subversion and arty rebellion.

Giannini went jet set with an edge for spring 2011, where the lustrous opening suits were a fresh take on haute bohemian dressing. Even the surface sheen of the fabrics – suits that looked like sleek denim but were in fact silk and mohair – caught the subversive theme. Moreover, ties were banished from this Gucci show, staged Monday, June 21, in the house’s custom-built show space in central Milan, replaced by crinkly scarves.

Explaining she was inspired by the “distinctly individual attitude” of Paul Getty III, grandson of the oil billionaire and a much media-followed dandy who spent his formative years in Rome - Giannini’s native city – the designer sent out lots of risqué takes on seductive gentlemanly attire.

Silver plated mesh bracelets from Morocco, where Getty cut a Casanova style swathe through the cool community of “beautiful people,” appeared on many models’ arms; pendants came in haute hippie coral.

Yet though edgy, the collection was thoroughly plausible, especially the accessories, like splendid new slippers in burnished ostrich or canny hues of suede, all finished with a horse bit. Also mixing patrician with folkloric were great cowhide totes and shoulder bags, finished with woven trim or straps, and some super silk sweaters with equestrian motifs. And just when you thought Giannini was being a tad too traditional, she socked the eye with a cool ruffian biker jacket with agreeably outlandish tattoo designs.

However, our favorite moments were the snazzy ‘60s Italian playboy tuxedos. The final one, a micro tuxe with more horsy motifs in a jacquard fabric, was the dinner jacket of this hyper informal Italian men’s season, where no runway model looked like they were going anywhere near an office. This big message was clear, despite our troubled times.

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