Fashion Wire Daily: the First Word in Fashion


Versus Hires Jonathan Anderson November 29th, 2012 @ 11:04 AM

Cacharel Unveils New CEO, in Major Corporate Revamp November 21st, 2012 @ 00:56 AM

Kane Drops Out of Versus in Major Shake-up November 20th, 2012 @ 10:14 AM

Pucci’s Madison Avenue Store Debuts Massive Expansion November 16th, 2012 @ 00:35 AM

Ghesquière Departs Balenciaga in Major Surprise November 05th, 2012 @ 00:43 AM

Sao Paulo Fashion Week: Between Optimism and Fear November 02nd, 2012 @ 00:28 AM

London Unveils Men’s Season Schedule November 01st, 2012 @ 00:36 AM

Azzaro Releases Castello Branco October 25th, 2012 @ 00:18 AM

Revenue Soars 22 Percent at LVMH in First Three Quarters October 16th, 2012 @ 00:18 AM

Rykiel Names Geraldo da Conceicao Artistic Director September 21st, 2012 @ 8:12 PM

Brazil’s New London Pop-Up September 21st, 2012 @ 7:20 PM

McQueen Men Returning Home to London September 12th, 2012 @ 7:19 PM

Roitfeld, Mum and Son, Open in Brazil September 07th, 2012 @ 00:54 AM

Berluti Opens to Big-Time Business in London September 06th, 2012 @ 3:27 PM

Stefano Pilati Back with a Bang at Zegna September 05th, 2012 @ 7:10 PM

Hugo Boss Wows in Berlin, Plans for New York July 06th, 2012 @ 00:17 AM

Salvatore Ferragamo: Crusin’ the Louvre June 13th, 2012 @ 11:04 AM

Michel Klein Gains New Backer; Launches Sunglass Collection June 13th, 2012 @ 00:48 AM

Sykes Jettisoned by Aquascutum; Maurer In at Rabanne June 06th, 2012 @ 00:18 AM

Armani Conquers China, Chastises the Pope June 01st, 2012 @ 11:53 AM


Prada’s Astronaut's Wives

Godfrey Deeny
February 26th, 2010 @ 00:20 AM - Milan

It says a great deal about designers current search for optimism when one of the bellwether fashion brands on the planet, Prada, finds inspiration in the early innocence of the Baby Boomer era in American life.

That was one of the clear messages from the brilliantly staged and artfully constructed fall 2010 collection from the Prada, staged Thursday, Feb. 25, in Milan, the first major day of shows in the Italian women’s ready-to-wear season.

An abiding image throughout was the pulled-back bouffant hairdos that recalled the sort of style worn by astronaut’s wives in “The Right Stuff,” the celebrated film chronicling the first attempts to put men in space by NASA in the ‘60s.

The silhouette was angular with skirts cut at a 30-degree angle at the hip, while the broken checks recalled photos of happy wives on cruises in the Caribbean or Mediterranean in an era before the hippie revolution.

“I was taking cuts and ideas of the ‘50s and ‘60s and playing with them,” explained Miuccia Prada backstage.

The designer also dreamed up a whole new type of sock, a knitted knee sock with a ribbon in grosgrain or chiffon sewn down the shin, which is sure to spark a hot new trend.

“Naked legs are passé,” pronounced Prada, as she sipped a whiskey sour, with a cherry on top, after the show.

Adding to the remixed-retro mood, the soundtrack by ace DJ Frederic Sanchez was a mélange of ‘60s electronic jazz, climaxed by trumpeter Miles Davis’ soaring solos from “Bitches Brew.” And no brand in Milan stages its shows better than Prada, which revamped its show warehouse into twisting catwalk, featuring two large “bleacher” sections. And, in case, you weren’t sure about what season you were watching, huge black letters against the concrete wall, read “Prada Fall Winter 2010.”

Not everything was revamped modernism; the designer also sent out a quintet of haute chunky Irish-style Aran knit looks.

But the overriding image were a series of remarkable chiffon tops, pinioned onto the chest of many looks, whether knits, or prints of just black silk dress. A tricky wear, but a brilliant look.

“I hate banality and want the end of it in fashion,” smiled Prada.

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