Fashion Wire Daily: the First Word in Fashion


Versus Hires Jonathan Anderson November 29th, 2012 @ 11:04 AM

Cacharel Unveils New CEO, in Major Corporate Revamp November 21st, 2012 @ 00:56 AM

Kane Drops Out of Versus in Major Shake-up November 20th, 2012 @ 10:14 AM

Pucci’s Madison Avenue Store Debuts Massive Expansion November 16th, 2012 @ 00:35 AM

Ghesquière Departs Balenciaga in Major Surprise November 05th, 2012 @ 00:43 AM

Sao Paulo Fashion Week: Between Optimism and Fear November 02nd, 2012 @ 00:28 AM

London Unveils Men’s Season Schedule November 01st, 2012 @ 00:36 AM

Azzaro Releases Castello Branco October 25th, 2012 @ 00:18 AM

Revenue Soars 22 Percent at LVMH in First Three Quarters October 16th, 2012 @ 00:18 AM

Rykiel Names Geraldo da Conceicao Artistic Director September 21st, 2012 @ 8:12 PM

Brazil’s New London Pop-Up September 21st, 2012 @ 7:20 PM

McQueen Men Returning Home to London September 12th, 2012 @ 7:19 PM

Roitfeld, Mum and Son, Open in Brazil September 07th, 2012 @ 00:54 AM

Berluti Opens to Big-Time Business in London September 06th, 2012 @ 3:27 PM

Stefano Pilati Back with a Bang at Zegna September 05th, 2012 @ 7:10 PM

Hugo Boss Wows in Berlin, Plans for New York July 06th, 2012 @ 00:17 AM

Salvatore Ferragamo: Crusin’ the Louvre June 13th, 2012 @ 11:04 AM

Michel Klein Gains New Backer; Launches Sunglass Collection June 13th, 2012 @ 00:48 AM

Sykes Jettisoned by Aquascutum; Maurer In at Rabanne June 06th, 2012 @ 00:18 AM

Armani Conquers China, Chastises the Pope June 01st, 2012 @ 11:53 AM


Max Azria’s Californian Minimalism

Godfrey Deeny
February 16th, 2010 @ 6:13 PM - New York

If you have ever wondered whether the maximalist state of California does minimalism, then check out the latest collection from Max Azria, shown in New York on Tuesday, Feb. 15.

Print free, devoid of any jewelry, featuring very few handbags, but cut with striking ingenuity, this was as minimalist a statement one could imagine coming from any designer based in the melting pot that is modern Los Angeles.

The fall 2010 collection of Max Azria, which is jointly designed by the husband and wife team of Max and Lubov Azria, appeared to be fundamentally for wearing on a red carpet, especially in southern California. For, though it was created for the chilly months, the collection was practically devoid of jackets or coats. However, our preferred look was a beige ensemble of leather pants and top, finished by a scallop lapel swing jacket, which looked wonderful on Australian model Abbey Lee.

But just calling them dresses would be unfair, for it was the very intricacy of the construction – flying buttress straps, pieced together fabrics, overlapping crepe and interlocking shards of mesh – that was the beauty of this collection. And it was frequently beautiful, in a restrained, cerebral way.

“A minimalist journey of lean lines and artful tailoring,” was the design duo’s understated description of the collection.

Staged in Bryant Park, the nerve center of New York Fashion Week, one also had to applaud the exact, stripped back styling by New York-based Laura Ferrara, and the electronic chimes and bells on the soundtrack by Labtronic. They seemed to happily celebrate the low-key chic that this collection was all about.

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