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Lanvin Partnering with H&M September 02nd, 2010 @ 00:54 AM


Coach Opens Ambitiously in Paris September 01st, 2010 @ 00:26 AM


Lacoste Names Oliveira Baptista New Artistic Director August 31st, 2010 @ 1:57 PM


LVMH Heads South in Latest Acquisition July 02nd, 2010 @ 00:12 AM


Hakaan Wins Andam Award June 30th, 2010 @ 11:05 AM


Net-a-Porter Gets Masculine June 10th, 2010 @ 8:02 PM


Brunello Cucinelli Named Italian Entrepreneur Of The Year June 04th, 2010 @ 4:16 PM


Hermes Replaces Gaultier With Lemaire May 26th, 2010 @ 12:56 AM


Burberry Turnover Rises 7 Percent in Last 12 Months May 26th, 2010 @ 00:47 AM


Ungaro Names Gilles Deacon Creative Director May 25th, 2010 @ 3:47 PM


Aquascutum Hires Sykes as Design Director May 17th, 2010 @ 00:07 AM


Hermes Scores 18.5 Percent Rise in First Quarter Turnover May 06th, 2010 @ 00:49 AM


Rodarte to Create "Breathless"-Inspired T-Shirts for Film's 50th Anniversary May 05th, 2010 @ 6:05 PM


Gen Art to Shut Down After 16 Years May 05th, 2010 @ 5:40 PM


Jean-Louis Dumas Dead at 72 May 03rd, 2010 @ 00:46 AM


Armani Opens Debut Hotel in Dubai April 28th, 2010 @ 4:39 PM


Japanese/Chinese Bank Buys Stake in Costume National April 22nd, 2010 @ 12:42 AM


Archs Out at Ungaro, Deacon Rumored In April 21st, 2010 @ 11:53 AM


Vera Wang and David's Bridal Announce New Collaboration April 20th, 2010 @ 2:43 PM


Burberry Turnover Rises 7 Percent in Latest Half Year April 20th, 2010 @ 00:50 AM



“Soutien Gorgeous” Fendi

Godfrey Deeny
September 28th, 2009 @ 10:38 AM - Milan

“It’s the new ‘soutien gorgeous’ look,” said Karl Lagerfeld backstage after unveiling the Spring 2010 Fendi collection in Milan Sunday morning, Sept. 27, in the pony-tailed polyglot’s play on words on soutien gorge, French for bra.

Models wearing transparent and semi-sheer silk mini dresses, granting a hot yet ethereal silhouette and ramping up the sexy element to this impressive collection, sported a series of “soutien gorgeous” bras.

Where often Fendi shows seem to exist in an aesthetic movement of their own, avoiding the major trends of any moment, this season the house was right in sync with the most important item of apparel to international designers at the moment – the bra.

Bras peeked through lacy tops, nearly off the shoulder cocktails and black negligee dresses - all them looked great.

“It’s about new clothes, but taken apart again,” added Lagerfeld, referring to all the frayed hems – another major trend – and sense of clothes pulled apart right as they came off the sewing table. The unraveled and revealing clothes also seemed a metaphor for the current zeitgeist, a longing for transparency given the murky financial roots of the current economic crisis.

Even the label’s current best-selling bag, the Peekaboo, was toughened up this season by being unlined. And what were the key materials in the super high-heel that underpinned the show? See-through, nylon stocking fabric and completely transparent Perspex.

The Roman luxury house also presented a great new, high-end hippie bag with embroidered fringe that dovetailed with the current desire for authenticity.

This show also contained one of the best looks so far from the cities that have staged spring seasons, New York, London and Milan, a wonderfully tattered all white cocktail dress, with ragged threads and missing stitches. Call it an ethereally racy take on see-through fashion and great door-opening look. Just like most of this collection.

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