Fashion Wire Daily: the First Word in Fashion


Versus Hires Jonathan Anderson November 29th, 2012 @ 11:04 AM

Cacharel Unveils New CEO, in Major Corporate Revamp November 21st, 2012 @ 00:56 AM

Kane Drops Out of Versus in Major Shake-up November 20th, 2012 @ 10:14 AM

Pucci’s Madison Avenue Store Debuts Massive Expansion November 16th, 2012 @ 00:35 AM

Ghesquière Departs Balenciaga in Major Surprise November 05th, 2012 @ 00:43 AM

Sao Paulo Fashion Week: Between Optimism and Fear November 02nd, 2012 @ 00:28 AM

London Unveils Men’s Season Schedule November 01st, 2012 @ 00:36 AM

Azzaro Releases Castello Branco October 25th, 2012 @ 00:18 AM

Revenue Soars 22 Percent at LVMH in First Three Quarters October 16th, 2012 @ 00:18 AM

Rykiel Names Geraldo da Conceicao Artistic Director September 21st, 2012 @ 8:12 PM

Brazil’s New London Pop-Up September 21st, 2012 @ 7:20 PM

McQueen Men Returning Home to London September 12th, 2012 @ 7:19 PM

Roitfeld, Mum and Son, Open in Brazil September 07th, 2012 @ 00:54 AM

Berluti Opens to Big-Time Business in London September 06th, 2012 @ 3:27 PM

Stefano Pilati Back with a Bang at Zegna September 05th, 2012 @ 7:10 PM

Hugo Boss Wows in Berlin, Plans for New York July 06th, 2012 @ 00:17 AM

Salvatore Ferragamo: Crusin’ the Louvre June 13th, 2012 @ 11:04 AM

Michel Klein Gains New Backer; Launches Sunglass Collection June 13th, 2012 @ 00:48 AM

Sykes Jettisoned by Aquascutum; Maurer In at Rabanne June 06th, 2012 @ 00:18 AM

Armani Conquers China, Chastises the Pope June 01st, 2012 @ 11:53 AM


“Soutien Gorgeous” Fendi

Godfrey Deeny
September 28th, 2009 @ 10:38 AM - Milan

“It’s the new ‘soutien gorgeous’ look,” said Karl Lagerfeld backstage after unveiling the Spring 2010 Fendi collection in Milan Sunday morning, Sept. 27, in the pony-tailed polyglot’s play on words on soutien gorge, French for bra.

Models wearing transparent and semi-sheer silk mini dresses, granting a hot yet ethereal silhouette and ramping up the sexy element to this impressive collection, sported a series of “soutien gorgeous” bras.

Where often Fendi shows seem to exist in an aesthetic movement of their own, avoiding the major trends of any moment, this season the house was right in sync with the most important item of apparel to international designers at the moment – the bra.

Bras peeked through lacy tops, nearly off the shoulder cocktails and black negligee dresses - all them looked great.

“It’s about new clothes, but taken apart again,” added Lagerfeld, referring to all the frayed hems – another major trend – and sense of clothes pulled apart right as they came off the sewing table. The unraveled and revealing clothes also seemed a metaphor for the current zeitgeist, a longing for transparency given the murky financial roots of the current economic crisis.

Even the label’s current best-selling bag, the Peekaboo, was toughened up this season by being unlined. And what were the key materials in the super high-heel that underpinned the show? See-through, nylon stocking fabric and completely transparent Perspex.

The Roman luxury house also presented a great new, high-end hippie bag with embroidered fringe that dovetailed with the current desire for authenticity.

This show also contained one of the best looks so far from the cities that have staged spring seasons, New York, London and Milan, a wonderfully tattered all white cocktail dress, with ragged threads and missing stitches. Call it an ethereally racy take on see-through fashion and great door-opening look. Just like most of this collection.

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