Fashion Wire Daily: the First Word in Fashion


Versus Hires Jonathan Anderson November 29th, 2012 @ 11:04 AM

Cacharel Unveils New CEO, in Major Corporate Revamp November 21st, 2012 @ 00:56 AM

Kane Drops Out of Versus in Major Shake-up November 20th, 2012 @ 10:14 AM

Pucci’s Madison Avenue Store Debuts Massive Expansion November 16th, 2012 @ 00:35 AM

Ghesquière Departs Balenciaga in Major Surprise November 05th, 2012 @ 00:43 AM

Sao Paulo Fashion Week: Between Optimism and Fear November 02nd, 2012 @ 00:28 AM

London Unveils Men’s Season Schedule November 01st, 2012 @ 00:36 AM

Azzaro Releases Castello Branco October 25th, 2012 @ 00:18 AM

Revenue Soars 22 Percent at LVMH in First Three Quarters October 16th, 2012 @ 00:18 AM

Rykiel Names Geraldo da Conceicao Artistic Director September 21st, 2012 @ 8:12 PM

Brazil’s New London Pop-Up September 21st, 2012 @ 7:20 PM

McQueen Men Returning Home to London September 12th, 2012 @ 7:19 PM

Roitfeld, Mum and Son, Open in Brazil September 07th, 2012 @ 00:54 AM

Berluti Opens to Big-Time Business in London September 06th, 2012 @ 3:27 PM

Stefano Pilati Back with a Bang at Zegna September 05th, 2012 @ 7:10 PM

Hugo Boss Wows in Berlin, Plans for New York July 06th, 2012 @ 00:17 AM

Salvatore Ferragamo: Crusin’ the Louvre June 13th, 2012 @ 11:04 AM

Michel Klein Gains New Backer; Launches Sunglass Collection June 13th, 2012 @ 00:48 AM

Sykes Jettisoned by Aquascutum; Maurer In at Rabanne June 06th, 2012 @ 00:18 AM

Armani Conquers China, Chastises the Pope June 01st, 2012 @ 11:53 AM


Gucci Goes To Rio

Godfrey Deeny
June 21st, 2009 @ 5:54 PM - Milan

Gucci’s Spring 2010 menswear runway show on Sunday, June 21, cited as its inspiration the work of Latin American architect Oscar Niemeyer, but ultimately it bore little resemblance to his ideas.

While Niemeyer, who celebrated his 100th birthday two years ago, designed a certain number of his buildings in white, the key opening color of this spring 2010, that was where the similarities ended. Niemeyer’s oeuvre is generally curvilinear and based on echoing and imitating the opulent and twisted fauna of his native Brazil. However, all the clothes in this latest collection by Gucci’s creative director Frida Giannini were largely linear and straight.

That’s not to say there weren’t some fine ideas in this collection, in particular an excellent series of evening looks. Made with tapered pants cut off above the ankle and narrow two-button suits, they were composed in cool jacquards and silks in wonderful hues of indigo and burnt rose. Cleverly shown without dress shirts, they all looked great.

Yet, too often, these Gucci clothes, besides having little to do with Brazilian architecture had even less to do with modern men’s fashion. Many of them looked too familiar, recalling Giannini’s most recent collections for the brand and their New Wave rocket attitude.

Giannini also sent out a series of surfer looks in modernist nylons and micro fibers, but they looked as though someone who had never actually surfed designed them.

“High tech kite surfer,” said Gianinni, who confessed to not having really tried the sport. “My arms are too weak,” she laughed.

Oscar Niemeyer would not have recognized his ideas in this collection. While his buildings tapped directly into his immediate and exotic environment for inspiration, this Gucci collection did not.

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