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Harajuku Lovers, Sean John Top Winners at 37th Annual FiFi Awards

The fragrance industry’s version of the Oscars, the FiFi awards, celebrated the best in scents on Wednesday, May 27, in New York with fragrance of the year top honors in various categories going to Harajuki Lover Fragrances, I am King Sean John, American Beauty Beloved, McGraw by Tim McGraw, Tom Ford Private Blend Champaca Absolute, Chloe Eau de Parfum, Burberry the Beat for Men and Victoria’s Secret Sexy Little Things Noir Eau de Parfum.

Marc Jacobs received hall of fame honors, while Paris Hilton accepted the award for female celebrity fragrance of the year at the 37th annual event.

The high profile crowd in attendance included Dustin Hoffman, Mary J. Blige, Sean Combs, Queen Latifah, Kate Walsh, Ignacio "Nacho" Figueras, Hilary Rhoda and Paris Hilton, who set off a flurry of strobe lights.

The complete list of winners:

Fragrance of the Year, Women’s Luxe:
Harajuku Lovers Fragrances, Love, Lil’Angel, Music, Baby, “G” by Coty Prestige

Fragrance of the Year, Men’s Luxe:
I Am King, Sean John by Sean John Fragrances

Fragrance of the Year, Women’s Popular Appeal:
American Beauty Beloved, by BeautyBank

Fragrance of the Year, Men’s Popular Appeal:
McGraw by Tim McGraw by Coty Inc.

Fragrance of the Year, Unique Boutique:
Tom Ford Private Blend Champaca Absolute by Tom Ford Beauty

Fragrance of the Year, Women’s Nouveau Niche:
Chloé Eau de Parfum by Coty Prestige

Fragrance of the Year, Men’s Nouveau Niche:
Burberry the Beat for Men by P&G Prestige Products Inc.

Fragrance of the Year, Private Label/Direct Sell:
Victoria’s Secret Sexy Little Things Noir Eau de Parfum by Victoria’s Secret Beauty

Hall of Fame:
Marc Jacobs

Female Celebrity Fragrance of the Year:
Paris Hilton

Fragrance Hall of Fame:
Tie, Davidoff Cool Water by Coty Prestige and White Diamonds Elizabeth Taylor by Elizabeth Arden

Perfume Extraordinaire of the Year:
Mane for à Travers Le Miroir Thierry Mugler by Clarins Fragrance Group with perfumer Alexis Dadier of Mane Paris.

Editorial Excellence in Fragrance Coverage, Women’s Scent Feature:
Allure for “Uncommon Scents”

Men’s Scent Feature:
Elle for “This Year’s Model: What a Boy Wants”

“Scent Bite” - short feature:
Elle for “Advanced Chemistry”

Blog:
Bois de Jasmin for “Scents of Cities: Kiev”

Technological Breakthrough of the Year:
Mane USA for Aquafine

Bath and Body Line of the Year:
Angel “Les Parfums Corps” by Thierry Mugler from Clarins Fragrance Group

Interior Scent Collection of the Year:
Nest Fragrances Collection Candles by Candela Group

Best Packaging of the Year, Women’s Prestige:
Tie, Harajuku Lovers Fragrances by Coty Prestige and Ma Dame by Jean Paul Gaultier from Beauté Prestige International

Best Packaging of the Year, Men’s Prestige:
91X Rocawear by Elizabeth Arden

Best Packaging of the Year, Women’s Popular Appeal:
Avon Bond Girl 007 by Avon Products Inc.

Best Packaging of the Year, Men’s Popular Appeal:
McGraw by Tim McGraw from Coty Inc.

Best Media Campaign of the Year, Women’s:
Sensuous by The Estée Lauder Cos.

Best Media Campaign of the Year, Men’s:
Dirty English From Juicy Couture by Elizabeth Arden

Retailer of the Year:
QVC and Tova Borgnine

C.F.S.S. Top Scorer of the Year:
Carlos Fernandez-Velasco, business manager, Thierry Mugler Parfums, Clarins Fragrance Group, Saks Fifth Avenue, NYC.

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