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Lanvin Partnering with H&M September 02nd, 2010 @ 00:54 AM


Coach Opens Ambitiously in Paris September 01st, 2010 @ 00:26 AM


Lacoste Names Oliveira Baptista New Artistic Director August 31st, 2010 @ 1:57 PM


LVMH Heads South in Latest Acquisition July 02nd, 2010 @ 00:12 AM


Hakaan Wins Andam Award June 30th, 2010 @ 11:05 AM


Net-a-Porter Gets Masculine June 10th, 2010 @ 8:02 PM


Brunello Cucinelli Named Italian Entrepreneur Of The Year June 04th, 2010 @ 4:16 PM


Hermes Replaces Gaultier With Lemaire May 26th, 2010 @ 12:56 AM


Burberry Turnover Rises 7 Percent in Last 12 Months May 26th, 2010 @ 00:47 AM


Ungaro Names Gilles Deacon Creative Director May 25th, 2010 @ 3:47 PM


Aquascutum Hires Sykes as Design Director May 17th, 2010 @ 00:07 AM


Hermes Scores 18.5 Percent Rise in First Quarter Turnover May 06th, 2010 @ 00:49 AM


Rodarte to Create "Breathless"-Inspired T-Shirts for Film's 50th Anniversary May 05th, 2010 @ 6:05 PM


Gen Art to Shut Down After 16 Years May 05th, 2010 @ 5:40 PM


Jean-Louis Dumas Dead at 72 May 03rd, 2010 @ 00:46 AM


Armani Opens Debut Hotel in Dubai April 28th, 2010 @ 4:39 PM


Japanese/Chinese Bank Buys Stake in Costume National April 22nd, 2010 @ 12:42 AM


Archs Out at Ungaro, Deacon Rumored In April 21st, 2010 @ 11:53 AM


Vera Wang and David's Bridal Announce New Collaboration April 20th, 2010 @ 2:43 PM


Burberry Turnover Rises 7 Percent in Latest Half Year April 20th, 2010 @ 00:50 AM



Prada – The New Country Living

Godfrey Deeny
March 01st, 2009 @ 6:17 PM - Milan

If there was one message that emerged this weekend at the Milan women’s ready-to-wear season for fall 2009 it is that the era of permanent partying is over, and nowhere was that tidal change better expressed than at the Prada show this Sunday, March 1.

Italy’s most influential designer Miuccia Prada made the point clear in the opening looks, a series of rugged wool coats and suits in colors like russet, oak and mustard. She emphasized her view by making her models wear rubber waders, albeit with stacked platform designs. None of the models carried fishing rods, but they did don thick rural socks, their hair wind blown from a riverside stroll.

Prada also studiously avoided the whole Eighties revival. While half the shows in Milan featured power shoulders, she kept her silhouette leaner, and most of her dresses were sleeveless. Rarely has Prada shown so much fur, as designers look to renewable materials in an era that demands protection, as in this latest collection.

No Prada collection is complete without a touch of the baroque, this time present in some stacked court shoes with studded back fans, but above all in jade crystal flowers scattered across mink shift dresses and leather sheaths.

“It’s all about the death of the nightclub,” Prada said backstage, “and about a new desire for a rural retreat, where clothes are strong and sturdy.”

But if the Prada woman for fall is anything she is heroic, best exemplified by the brilliant finale where a casting of a new generation of models marched out in dresses of tough leather vertical strips and posed like a determined ‘style regiment’ against the black and wood-color stage set. Call it Joan of Arc meets Gladiator.

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