Fashion Wire Daily: the First Word in Fashion


Versus Hires Jonathan Anderson November 29th, 2012 @ 11:04 AM

Cacharel Unveils New CEO, in Major Corporate Revamp November 21st, 2012 @ 00:56 AM

Kane Drops Out of Versus in Major Shake-up November 20th, 2012 @ 10:14 AM

Pucci’s Madison Avenue Store Debuts Massive Expansion November 16th, 2012 @ 00:35 AM

Ghesquière Departs Balenciaga in Major Surprise November 05th, 2012 @ 00:43 AM

Sao Paulo Fashion Week: Between Optimism and Fear November 02nd, 2012 @ 00:28 AM

London Unveils Men’s Season Schedule November 01st, 2012 @ 00:36 AM

Azzaro Releases Castello Branco October 25th, 2012 @ 00:18 AM

Revenue Soars 22 Percent at LVMH in First Three Quarters October 16th, 2012 @ 00:18 AM

Rykiel Names Geraldo da Conceicao Artistic Director September 21st, 2012 @ 8:12 PM

Brazil’s New London Pop-Up September 21st, 2012 @ 7:20 PM

McQueen Men Returning Home to London September 12th, 2012 @ 7:19 PM

Roitfeld, Mum and Son, Open in Brazil September 07th, 2012 @ 00:54 AM

Berluti Opens to Big-Time Business in London September 06th, 2012 @ 3:27 PM

Stefano Pilati Back with a Bang at Zegna September 05th, 2012 @ 7:10 PM

Hugo Boss Wows in Berlin, Plans for New York July 06th, 2012 @ 00:17 AM

Salvatore Ferragamo: Crusin’ the Louvre June 13th, 2012 @ 11:04 AM

Michel Klein Gains New Backer; Launches Sunglass Collection June 13th, 2012 @ 00:48 AM

Sykes Jettisoned by Aquascutum; Maurer In at Rabanne June 06th, 2012 @ 00:18 AM

Armani Conquers China, Chastises the Pope June 01st, 2012 @ 11:53 AM


Prada – The New Country Living

Godfrey Deeny
March 01st, 2009 @ 6:17 PM - Milan

If there was one message that emerged this weekend at the Milan women’s ready-to-wear season for fall 2009 it is that the era of permanent partying is over, and nowhere was that tidal change better expressed than at the Prada show this Sunday, March 1.

Italy’s most influential designer Miuccia Prada made the point clear in the opening looks, a series of rugged wool coats and suits in colors like russet, oak and mustard. She emphasized her view by making her models wear rubber waders, albeit with stacked platform designs. None of the models carried fishing rods, but they did don thick rural socks, their hair wind blown from a riverside stroll.

Prada also studiously avoided the whole Eighties revival. While half the shows in Milan featured power shoulders, she kept her silhouette leaner, and most of her dresses were sleeveless. Rarely has Prada shown so much fur, as designers look to renewable materials in an era that demands protection, as in this latest collection.

No Prada collection is complete without a touch of the baroque, this time present in some stacked court shoes with studded back fans, but above all in jade crystal flowers scattered across mink shift dresses and leather sheaths.

“It’s all about the death of the nightclub,” Prada said backstage, “and about a new desire for a rural retreat, where clothes are strong and sturdy.”

But if the Prada woman for fall is anything she is heroic, best exemplified by the brilliant finale where a casting of a new generation of models marched out in dresses of tough leather vertical strips and posed like a determined ‘style regiment’ against the black and wood-color stage set. Call it Joan of Arc meets Gladiator.

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