Fashion Wire Daily: the First Word in Fashion


Versus Hires Jonathan Anderson November 29th, 2012 @ 11:04 AM

Cacharel Unveils New CEO, in Major Corporate Revamp November 21st, 2012 @ 00:56 AM

Kane Drops Out of Versus in Major Shake-up November 20th, 2012 @ 10:14 AM

Pucci’s Madison Avenue Store Debuts Massive Expansion November 16th, 2012 @ 00:35 AM

Ghesquière Departs Balenciaga in Major Surprise November 05th, 2012 @ 00:43 AM

Sao Paulo Fashion Week: Between Optimism and Fear November 02nd, 2012 @ 00:28 AM

London Unveils Men’s Season Schedule November 01st, 2012 @ 00:36 AM

Azzaro Releases Castello Branco October 25th, 2012 @ 00:18 AM

Revenue Soars 22 Percent at LVMH in First Three Quarters October 16th, 2012 @ 00:18 AM

Rykiel Names Geraldo da Conceicao Artistic Director September 21st, 2012 @ 8:12 PM

Brazil’s New London Pop-Up September 21st, 2012 @ 7:20 PM

McQueen Men Returning Home to London September 12th, 2012 @ 7:19 PM

Roitfeld, Mum and Son, Open in Brazil September 07th, 2012 @ 00:54 AM

Berluti Opens to Big-Time Business in London September 06th, 2012 @ 3:27 PM

Stefano Pilati Back with a Bang at Zegna September 05th, 2012 @ 7:10 PM

Hugo Boss Wows in Berlin, Plans for New York July 06th, 2012 @ 00:17 AM

Salvatore Ferragamo: Crusin’ the Louvre June 13th, 2012 @ 11:04 AM

Michel Klein Gains New Backer; Launches Sunglass Collection June 13th, 2012 @ 00:48 AM

Sykes Jettisoned by Aquascutum; Maurer In at Rabanne June 06th, 2012 @ 00:18 AM

Armani Conquers China, Chastises the Pope June 01st, 2012 @ 11:53 AM


Gucci – Androgyny with Ample Attitude

Godfrey Deeny
February 28th, 2009 @ 4:55 PM - Milan

Androgyny - a tricky, yet ultimately enticing phenomena - was the first word that came to mind Saturday, Feb. 28, while viewing the fall 2009 women’s ready-to-wear runway show of Gucci, Italy’s biggest luxury brand.

Androgyny mixed with a large slice of saucy femininity was what made this collection so special - a series of clothes that ignored the doom and gloom of the current economic market and focused on a festive New Wave optimism. The show featured mannish clothing worn by beautiful android women whose ambiguity suggests brains, panache, an evocative private life and a hint of sexuality that makes the pulse beat faster.

Gucci’s creative director Frida Giannini is a woman whose creative wellspring is very much the early Eighties. That’s why her collections are so much more optimistic than any other in Milan. Giannini is a genuinely fine tailor – her pencil pant, chopped off Spencer jacket, broad lapel suits were fresh. Giannini cuts these suits with an understanding of a woman’s body and an intuition of how to make it work for the majority of women.

“I don’t see the collection as Eighties, I see it as contemporary,” Giannini insisted backstage, dressed like one of the models on her catwalk – in glittering anthracite leggings, under a crystal encrusted smock. She looked cool and alluring, just like her casting.

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