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Versus Hires Jonathan Anderson November 29th, 2012 @ 11:04 AM


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Revenue Soars 22 Percent at LVMH in First Three Quarters October 16th, 2012 @ 00:18 AM


Rykiel Names Geraldo da Conceicao Artistic Director September 21st, 2012 @ 8:12 PM


Brazil’s New London Pop-Up September 21st, 2012 @ 7:20 PM


McQueen Men Returning Home to London September 12th, 2012 @ 7:19 PM


Roitfeld, Mum and Son, Open in Brazil September 07th, 2012 @ 00:54 AM


Berluti Opens to Big-Time Business in London September 06th, 2012 @ 3:27 PM


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Sykes Jettisoned by Aquascutum; Maurer In at Rabanne June 06th, 2012 @ 00:18 AM


Armani Conquers China, Chastises the Pope June 01st, 2012 @ 11:53 AM



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Lauren Conrad's Marketing Machine

Jenny Peters
October 15th, 2008 @ 2:02 PM - Los Angeles

There's no denying that Lauren Conrad is a true Hollywood success story. The 22-year-old who made a name for herself as the reality television star of "Laguna Beach: The Real Orange County" and "The Hills" has grabbed hold of that celebrity status and run with it, straight to the fashion world. She started her own eponymous clothing line, signed on as the spokeswoman for Mark cosmetics, and is even creating hair accessories these days.

Being such a marketing wiz means that when Lauren Conrad brought her Spring 2009 collection to the Mercedes-Benz Los Angeles Fashion Week at Smashbox Studios on Tuesday, Oct. 14, every Angeleno fashionista felt compelled to be there. The check-in line was murderous, snaking around the building, and many did not make it inside, causing something of a minor riot between security and those left outside looking in. Her "Hills" pals, including Lauren Bosworth, Frankie Delgado, and Jason Wahler rated front-row seats, along with Holly Madison, Michelle Stafford, Lily Collins, Kyle Howard, and Rachel Melvin.

Everyone that made it inside the sweaty Main Stage venue saw a series of girly looks, maxis, minis, high-waisted short shorts, swimsuits, and the ever-misguided bubble skirt. Most were shown in solid colors, black, "egret," mauve, and "truffle," and were fashioned of jersey, gauze, or cotton. The looks, which we've all seen before, ranged from high-necked skin-tight sheaths to straight-cut bandeaus that seemingly did not have enough elastic sewn into them, as they had the models yanking on them to keep them from slipping downward. There were swingy minidresses with wide belts, empire-style minis, and knee-length babydolls, too.

Conrad's only patterned creations were variations of the same design, a "spring rose print" that was prettily done in blue, black, and light brown, often paired with a contrasting top or shown in breezy full-length dresses that looked perfect for a sunny spring day. The nascent designer kept up the rose theme throughout, in fact, using giant flowers on those personally created hair accessories that most of the models had sprouting out of the side of their heads.

That clownish look was less than successful, but many of Conrad's dresses look eminently wearable. And with her obvious genius for marketing, it seems certain that her fans will be buying them up soon enough.

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