Fashion Wire Daily: the First Word in Fashion


Versus Hires Jonathan Anderson November 29th, 2012 @ 11:04 AM

Cacharel Unveils New CEO, in Major Corporate Revamp November 21st, 2012 @ 00:56 AM

Kane Drops Out of Versus in Major Shake-up November 20th, 2012 @ 10:14 AM

Pucci’s Madison Avenue Store Debuts Massive Expansion November 16th, 2012 @ 00:35 AM

Ghesquière Departs Balenciaga in Major Surprise November 05th, 2012 @ 00:43 AM

Sao Paulo Fashion Week: Between Optimism and Fear November 02nd, 2012 @ 00:28 AM

London Unveils Men’s Season Schedule November 01st, 2012 @ 00:36 AM

Azzaro Releases Castello Branco October 25th, 2012 @ 00:18 AM

Revenue Soars 22 Percent at LVMH in First Three Quarters October 16th, 2012 @ 00:18 AM

Rykiel Names Geraldo da Conceicao Artistic Director September 21st, 2012 @ 8:12 PM

Brazil’s New London Pop-Up September 21st, 2012 @ 7:20 PM

McQueen Men Returning Home to London September 12th, 2012 @ 7:19 PM

Roitfeld, Mum and Son, Open in Brazil September 07th, 2012 @ 00:54 AM

Berluti Opens to Big-Time Business in London September 06th, 2012 @ 3:27 PM

Stefano Pilati Back with a Bang at Zegna September 05th, 2012 @ 7:10 PM

Hugo Boss Wows in Berlin, Plans for New York July 06th, 2012 @ 00:17 AM

Salvatore Ferragamo: Crusin’ the Louvre June 13th, 2012 @ 11:04 AM

Michel Klein Gains New Backer; Launches Sunglass Collection June 13th, 2012 @ 00:48 AM

Sykes Jettisoned by Aquascutum; Maurer In at Rabanne June 06th, 2012 @ 00:18 AM

Armani Conquers China, Chastises the Pope June 01st, 2012 @ 11:53 AM


Hervé Léger by Max Azria Stays Bandaged Up

Renata Espinosa
September 08th, 2008 @ 4:28 PM - New York

The only words you need to know in order to understand Hervé Léger by Max Azria? Bandage dress. It's the staple garment of the brand popularized by celebs like Victoria Beckham, Kate Bosworth and Keira Knightly.

At the Spring 2009 show on Sunday, Sept. 7, more than a few PYT’s sat front row wearing Hervé Léger, including Kate Mara, Joy Bryant, Lou Dollion, Maria Sharapova, Zoe Saldana, Michelle Trachtenberg, Leonor Verela, and Melissa George.

Though the BCBG Max Azria Group acquired Hervé Léger in 1998, it wasn't until 2007 that Azria fully realized the label with his own designs. Even so, Azria continues to observe the legacy of the fashion house with those sexy, curve-hugging dresses.

So there were no surprises at this season for Spring 2009; instead, Azria subtly tweaked the dresses with geometric appliqués and a jolt here and there with neon inserts against neutral color, a trend emerging this elsewhere this week in New York. Azria also created an ombre effect with bands of color on some of the dresses, and a steel foil bandage dress looked like armor for a future robot princess. Trim tailored leather jackets had their own version of ombre with the addition of "airbrush" inserts. The finale included a parade of bandage swimsuits that looked like cut-out versions of the dresses, except even more alluring.

Overall, the collection was consistent with the Hervé Léger image, but once the fad wears off for the bandage dress, it will be interesting to see where Azria takes the label.

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