Fashion Wire Daily: the First Word in Fashion


Versus Hires Jonathan Anderson November 29th, 2012 @ 11:04 AM

Cacharel Unveils New CEO, in Major Corporate Revamp November 21st, 2012 @ 00:56 AM

Kane Drops Out of Versus in Major Shake-up November 20th, 2012 @ 10:14 AM

Pucci’s Madison Avenue Store Debuts Massive Expansion November 16th, 2012 @ 00:35 AM

Ghesquière Departs Balenciaga in Major Surprise November 05th, 2012 @ 00:43 AM

Sao Paulo Fashion Week: Between Optimism and Fear November 02nd, 2012 @ 00:28 AM

London Unveils Men’s Season Schedule November 01st, 2012 @ 00:36 AM

Azzaro Releases Castello Branco October 25th, 2012 @ 00:18 AM

Revenue Soars 22 Percent at LVMH in First Three Quarters October 16th, 2012 @ 00:18 AM

Rykiel Names Geraldo da Conceicao Artistic Director September 21st, 2012 @ 8:12 PM

Brazil’s New London Pop-Up September 21st, 2012 @ 7:20 PM

McQueen Men Returning Home to London September 12th, 2012 @ 7:19 PM

Roitfeld, Mum and Son, Open in Brazil September 07th, 2012 @ 00:54 AM

Berluti Opens to Big-Time Business in London September 06th, 2012 @ 3:27 PM

Stefano Pilati Back with a Bang at Zegna September 05th, 2012 @ 7:10 PM

Hugo Boss Wows in Berlin, Plans for New York July 06th, 2012 @ 00:17 AM

Salvatore Ferragamo: Crusin’ the Louvre June 13th, 2012 @ 11:04 AM

Michel Klein Gains New Backer; Launches Sunglass Collection June 13th, 2012 @ 00:48 AM

Sykes Jettisoned by Aquascutum; Maurer In at Rabanne June 06th, 2012 @ 00:18 AM

Armani Conquers China, Chastises the Pope June 01st, 2012 @ 11:53 AM


At BCBGMaxAzria, Demure Days and Party Girl Nights

Renata Espinosa
February 01st, 2008 @ 6:38 PM - New York

Designer Max Azria has a busy week in New York this fashion season, where he’s staging three shows - BCBGMaxAzria, Max Azria and the newly revived Herve Leger collection.

Azria showed the first of the three, BCBGMaxAzria, on Friday, Feb. 1, at the tents in Bryant Park. The collection appeals to a young, hip demographic and a popular choice for Hollywood starlets both up-and-coming and established.

Several celebrity fans of the label - Joss Stone, Ana Ortiz, Christina Milian and Cheryl Hines - sat front and center at the show, braving the rainy weather that plagued the first official day of New York fashion week.

For Fall 2008, the collection featured a mix between demure and modest daywear and sexy, short party dresses for night, and a contrast between floaty crepe and silk georgette and heavier wool, jersey and satin.

For day, dresses in gray jersey with delicate accordian pleating and flutter sleeves, cream silk crepe belted at the natural waist and with a tulip silhouette or silk hammered satin in steely gray referenced seventies boho elegance to great effect.

Elswewhere, wide legged pants a la Katherine Hepburn and a bamboo cotton short jacket with strong, puffed shoulders added a romantic, feminine twist to the menswear inspired looks.

Sleeveless double breasted coats in nubby textured wool looked especially chic, as did Azria’s wool trench coats with delicate contrast hand-stiching.

Less successful were his series of short, strapless party dresses with bubble hems and balloon silhouette. They already looked dated, employing a shape that has dominated many runways for the past few seasons. That said, they’re young and fun and will no doubt be a Hollywood crowd-pleaser. We could see Lindsay Lohan donning such a look at her next big premiere.

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