|Versus Hires Jonathan Anderson
November 29th, 2012 @ 11:04 AM
Cacharel Unveils New CEO, in Major Corporate Revamp
November 21st, 2012 @ 00:56 AM
Kane Drops Out of Versus in Major Shake-up
November 20th, 2012 @ 10:14 AM
Pucci’s Madison Avenue Store Debuts Massive Expansion
November 16th, 2012 @ 00:35 AM
Ghesquière Departs Balenciaga in Major Surprise
November 05th, 2012 @ 00:43 AM
Sao Paulo Fashion Week: Between Optimism and Fear
November 02nd, 2012 @ 00:28 AM
London Unveils Men’s Season Schedule
November 01st, 2012 @ 00:36 AM
Azzaro Releases Castello Branco
October 25th, 2012 @ 00:18 AM
Revenue Soars 22 Percent at LVMH in First Three Quarters
October 16th, 2012 @ 00:18 AM
Rykiel Names Geraldo da Conceicao Artistic Director
September 21st, 2012 @ 8:12 PM
Brazil’s New London Pop-Up
September 21st, 2012 @ 7:20 PM
McQueen Men Returning Home to London
September 12th, 2012 @ 7:19 PM
Roitfeld, Mum and Son, Open in Brazil
September 07th, 2012 @ 00:54 AM
Berluti Opens to Big-Time Business in London
September 06th, 2012 @ 3:27 PM
Stefano Pilati Back with a Bang at Zegna
September 05th, 2012 @ 7:10 PM
Hugo Boss Wows in Berlin, Plans for New York
July 06th, 2012 @ 00:17 AM
Salvatore Ferragamo: Crusin’ the Louvre
June 13th, 2012 @ 11:04 AM
Michel Klein Gains New Backer; Launches Sunglass Collection
June 13th, 2012 @ 00:48 AM
Sykes Jettisoned by Aquascutum; Maurer In at Rabanne
June 06th, 2012 @ 00:18 AM
Armani Conquers China, Chastises the Pope
June 01st, 2012 @ 11:53 AM
Project Alabama Drinks the Green T
January 25th, 2008 @ 12:30 AM - New York
The number of products touting their eco-friendliness these days is staggering, whether they're about being organic, using environmentally friendly manufacturing processes or demanding socially responsible labor practices.
For Project Alabama, a clothing label founded in 2000 by Natalie Chanin and Enrico Marone-Cinzano, sustainability was important from the get-go. Tapping local Alabama quilters and seamstresses to create unique pieces that were the clothing equivalent of a lovingly handmade quilt, Project Alabama took the cottage industry concept and turned it into fashion before it became trendy.
Now, Project Alabama is taking eco-consciousness one step further with a new range of t-shirts called "Green T," designed by Project Alabama's current creative director and designer Shannon Schmalfeldt. The 100 percent cotton shirts, each one-of-a-kind, use recycled fabric, water soluble dyes and hang tags and labels hand printed on recycled fabric.
Schmalfeldt, recently engaged and planning a completely eco-friendly wedding ("My whole family is going to the work on the dress - every inch is embroidered with beads!"), said that her frequent trips to India, where the Project Alabama collection is now produced, have been inspirational. "In India, they re-use everything," she said.
The Spring/Summer 2008 collection features hand-stiched appliques, embroidery, beading, stencil cut-out and prints of Victorian influenced imagery, such as birds, plants and flowers, insects and postcard letters. On one shirt, Schmalfeldt reprinted a letter she found in a thrift store about a woman reconnecting with her long-lost adopted family.
Schmalfeldt also collaborated with two graffiti artists, John Tindel and Michi of TindelMichi. Alabama-born and Atlanta-based and self-described as "two fat southern boys that paint," it's their first fashion collaboration. Painterly woodgrain prints and a parody of the current skulls-on-everything obsession form the basis for their designs for Project Alabama.
Shirts from the Green T collection retail for $137.50 and will be available at Neiman Marcus, Anthropologie and Fred Segal.