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No Models, No Problem: Virtual Fashion Show Turns Grand Central Into Runway

Though Manhattan residents don't have a Target store in their borough, if they, or any other commuters passed through Grand Central Terminal in New York on Nov. 6 or 7, they would have gotten a sneak peak at the latest clothing collections for Target from Isaac Mizrahi, Erin Fetherston, Liz Lange, Mossimo, Keanan Duffty as well as jewelry by Dominique Cohen and shoes by Hollywould for Target.

But it wasn't a typical runway show, with live models. Instead, Target used a high-definition video projection for what they termed "the world's first model-less fashion show."

While the holographic projection was too fast-paced and far away to distinguish any of the individual looks from one designer to the next for commuters just casually passing through the terminal's Vanderbilt Hall, where the virtual show was staged, it was nonetheless an eye-catching spectacle.

This isn't the first time Grand Central Terminal has been used for a fashion show. Last year, Chanel and designer Karl Lagerfeld staged a special Chanel resort collection show in the main hall of the station - except theirs, unlike Target's, included actual clothes and live models.

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