Fashion Wire Daily: the First Word in Fashion


Versus Hires Jonathan Anderson November 29th, 2012 @ 11:04 AM

Cacharel Unveils New CEO, in Major Corporate Revamp November 21st, 2012 @ 00:56 AM

Kane Drops Out of Versus in Major Shake-up November 20th, 2012 @ 10:14 AM

Pucci’s Madison Avenue Store Debuts Massive Expansion November 16th, 2012 @ 00:35 AM

Ghesquière Departs Balenciaga in Major Surprise November 05th, 2012 @ 00:43 AM

Sao Paulo Fashion Week: Between Optimism and Fear November 02nd, 2012 @ 00:28 AM

London Unveils Men’s Season Schedule November 01st, 2012 @ 00:36 AM

Azzaro Releases Castello Branco October 25th, 2012 @ 00:18 AM

Revenue Soars 22 Percent at LVMH in First Three Quarters October 16th, 2012 @ 00:18 AM

Rykiel Names Geraldo da Conceicao Artistic Director September 21st, 2012 @ 8:12 PM

Brazil’s New London Pop-Up September 21st, 2012 @ 7:20 PM

McQueen Men Returning Home to London September 12th, 2012 @ 7:19 PM

Roitfeld, Mum and Son, Open in Brazil September 07th, 2012 @ 00:54 AM

Berluti Opens to Big-Time Business in London September 06th, 2012 @ 3:27 PM

Stefano Pilati Back with a Bang at Zegna September 05th, 2012 @ 7:10 PM

Hugo Boss Wows in Berlin, Plans for New York July 06th, 2012 @ 00:17 AM

Salvatore Ferragamo: Crusin’ the Louvre June 13th, 2012 @ 11:04 AM

Michel Klein Gains New Backer; Launches Sunglass Collection June 13th, 2012 @ 00:48 AM

Sykes Jettisoned by Aquascutum; Maurer In at Rabanne June 06th, 2012 @ 00:18 AM

Armani Conquers China, Chastises the Pope June 01st, 2012 @ 11:53 AM


Fendi: The Experiment is the Message

Godfrey Deeny
September 28th, 2007 @ 00:49 AM - Milan

Rank experimentation was the theme of the Fendi collection presented Thursday evening in Milan, where ideas from Aztec culture, pop futurism, Picabia and fashion atelier pure R&D combined to make a collection that was weird and at times wonderful, albeit more the former than the later.

The setting alone was well worth trudging through the sticky rain of Milan - a Theatre of the Absurd backdrop of plastic walls and neon double F logos, and a transparent catwalk through which wound a twisting tube of several hundred yards, gradually changing colors during the show thanks to coursing liquid. It seemed an apt metaphor for a resolutely experimental house, famed as much in recent years for the innovation of its ideas as for the eccentricity of the results. And the twisting tube mimicked the swirling circles that were the distinctive image of this spring summer 2008 collection.

One had to admire the uniqueness of many of the outfits on display, from transparent plastic capes to sequined jungle king bride frocks to fabulous Montezuma Art Deco belts. Yet the admiration was mixed with the thought, where on earth could a gal actually wear the phantasmagorical clothes, like the mesh tops with tiny tufts of black mink, more suited for a space station cocktail than a tony urban society event.

There was the odd restrained stunner; the great flared black dress with white rosettes worn by model Maria Carla had the noses, and pens, of every stylist in the room twitching.

And Fendi, luxury giant LVMH’s star Italian brand, is now a label on the mend. After several tricky years, Fendi is profitable and clearly finding new, and loyal, customers. Which brings us to the heart of the matter, the famed baguette bag, Fendi’s star product, which this season celebrated its tenth anniversary, and morphed into over-sized units, done in Art Deco mosaics or dyed into candy rapper hues, just like the water that coursed slowly through the bizarre catwalk. As we said, experiments ruled in this show.

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