Fashion Wire Daily: the First Word in Fashion


Versus Hires Jonathan Anderson November 29th, 2012 @ 11:04 AM

Cacharel Unveils New CEO, in Major Corporate Revamp November 21st, 2012 @ 00:56 AM

Kane Drops Out of Versus in Major Shake-up November 20th, 2012 @ 10:14 AM

Pucci’s Madison Avenue Store Debuts Massive Expansion November 16th, 2012 @ 00:35 AM

Ghesquière Departs Balenciaga in Major Surprise November 05th, 2012 @ 00:43 AM

Sao Paulo Fashion Week: Between Optimism and Fear November 02nd, 2012 @ 00:28 AM

London Unveils Men’s Season Schedule November 01st, 2012 @ 00:36 AM

Azzaro Releases Castello Branco October 25th, 2012 @ 00:18 AM

Revenue Soars 22 Percent at LVMH in First Three Quarters October 16th, 2012 @ 00:18 AM

Rykiel Names Geraldo da Conceicao Artistic Director September 21st, 2012 @ 8:12 PM

Brazil’s New London Pop-Up September 21st, 2012 @ 7:20 PM

McQueen Men Returning Home to London September 12th, 2012 @ 7:19 PM

Roitfeld, Mum and Son, Open in Brazil September 07th, 2012 @ 00:54 AM

Berluti Opens to Big-Time Business in London September 06th, 2012 @ 3:27 PM

Stefano Pilati Back with a Bang at Zegna September 05th, 2012 @ 7:10 PM

Hugo Boss Wows in Berlin, Plans for New York July 06th, 2012 @ 00:17 AM

Salvatore Ferragamo: Crusin’ the Louvre June 13th, 2012 @ 11:04 AM

Michel Klein Gains New Backer; Launches Sunglass Collection June 13th, 2012 @ 00:48 AM

Sykes Jettisoned by Aquascutum; Maurer In at Rabanne June 06th, 2012 @ 00:18 AM

Armani Conquers China, Chastises the Pope June 01st, 2012 @ 11:53 AM


Givenchy: That's What We Call A Revival

Godfrey Deeny
June 29th, 2007 @ 00:42 AM - Paris

The big surprise of Friday, the opening day of the Paris men's season, was the sudden revival of Givenchy.

Long a producer of far too precious and stuffily old-fashioned "French" chic, the brand's latest collection was, tout a coup, exactly in synch with the current trends in men's fashion – i.e. micro (2 centimeter) shirt collars, the bolero style dinner jacket as street wear, tuxedo meets military drab gear and the minimalist pleated shirt.

"The brief was younger, less stiff and not so French obsessed," explained an understandably happy Givenchy president Marco Gobetti.

Major international retailers swaned around bragging they had made early large orders, stylists were visibly open eyed and critics made detailed inspections of the score of looks presented in a large circle in one of those spaces that make Paris such a unique city.

Hidden in the back of building fronted by a discount gym was a heroically looming classic with a twist room - 40-foot-high grandeur finished with eroded frescoes and bizarre, glass and brass topped roof that looked like the insides of a giant watch mechanism.

Suddenly, there was one of those collective nodding of heads that the latest, post-Savile Row Givenchy has reinvented itself as a hip destination. Priced at a high diffusion price and packed with hyper wearable looks, this spring summer 2008 collection whispered big, fat hit.

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