Fashion Wire Daily: the First Word in Fashion


Versus Hires Jonathan Anderson November 29th, 2012 @ 11:04 AM

Cacharel Unveils New CEO, in Major Corporate Revamp November 21st, 2012 @ 00:56 AM

Kane Drops Out of Versus in Major Shake-up November 20th, 2012 @ 10:14 AM

Pucci’s Madison Avenue Store Debuts Massive Expansion November 16th, 2012 @ 00:35 AM

Ghesquière Departs Balenciaga in Major Surprise November 05th, 2012 @ 00:43 AM

Sao Paulo Fashion Week: Between Optimism and Fear November 02nd, 2012 @ 00:28 AM

London Unveils Men’s Season Schedule November 01st, 2012 @ 00:36 AM

Azzaro Releases Castello Branco October 25th, 2012 @ 00:18 AM

Revenue Soars 22 Percent at LVMH in First Three Quarters October 16th, 2012 @ 00:18 AM

Rykiel Names Geraldo da Conceicao Artistic Director September 21st, 2012 @ 8:12 PM

Brazil’s New London Pop-Up September 21st, 2012 @ 7:20 PM

McQueen Men Returning Home to London September 12th, 2012 @ 7:19 PM

Roitfeld, Mum and Son, Open in Brazil September 07th, 2012 @ 00:54 AM

Berluti Opens to Big-Time Business in London September 06th, 2012 @ 3:27 PM

Stefano Pilati Back with a Bang at Zegna September 05th, 2012 @ 7:10 PM

Hugo Boss Wows in Berlin, Plans for New York July 06th, 2012 @ 00:17 AM

Salvatore Ferragamo: Crusin’ the Louvre June 13th, 2012 @ 11:04 AM

Michel Klein Gains New Backer; Launches Sunglass Collection June 13th, 2012 @ 00:48 AM

Sykes Jettisoned by Aquascutum; Maurer In at Rabanne June 06th, 2012 @ 00:18 AM

Armani Conquers China, Chastises the Pope June 01st, 2012 @ 11:53 AM


Partying for a Cause at the "Inception" Premiere

Jenny Peters
July 14th, 2010 @ 12:27 AM - Los Angeles

What made the huge Hollywood premiere of "Inception" on Tuesday, July 13, different from most? It wasn't that it was staged at Grauman's Chinese Theatre on Hollywood Boulevard; that's been the spot where movie premieres have happened since 1927. Nor was it having a huge movie star like Leonardo DiCaprio head across the street to the screaming crowd, signing autographs and posing for photos with adoring fans, for that's been done, too.

No, what set the "Inception" premiere apart was the charity component, for this event wasn't just about getting all the key players like writer-director Christopher Nolan and his actors, including Marion Cotillard, Joseph Gordon-Levitt, Cillian Murphy, Tom Hardy, Ellen Page, Ken Watanabe, Lukas Haas, Tom Berenger and Dileep Rao, together in one place. It was about staving off climate change, with ticket sales proceeds going to the Alliance for Climate Protection.

Al Gore, the chairman of that organization, and former vice president of the United States, told the filled-to-capacity audience in the theater: "Raising awareness of the climate crisis is our duty; it deserves everything we can do."

Those lucky enough to attend, including Kellan Lutz, Djimon Hounsou, Kimora Lee Simmons, Carrie-Anne Moss, Lee Pace and Danica McKellar, saw an eye-popping, mind-bending film that melds dreams with reality, then trooped down a closed-off Hollywood Boulevard to the surreal after party.

Entering a giant, luxuriously appointed tent through a mass of mirrors, the crowd was wowed from the start, and it only got better. After being serenaded by a lounge singer and served up tasty tidbits from Wolfgang Puck, partygoers including DiCaprio, Cotillard and Page were treated to a full-blown orchestral performance of the "Inception" soundtrack, led by composer Hans Zimmer and guitarist Johnny Marr, of The Smiths fame.

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