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Coty Takes on a Little L.A.M.B.
Erin Skrypek
December 07th, 2006 @ 1:47 PM - New York
Yesterday Coty Inc. announced a new global licensing agreement with punk pop princess/designer, Gwen Stefani, to launch a line of fragrances for her fashion brand, L.A.M.B.
The first fragrance, which has yet to be named, is slated to debut in Fall 2007.
Coty, who has licensing deals with other singers like Jennifer Lopez, Celine Dion, David and Victoria Beckham and Shania Twain, has also brought a taste of many designer names to the masses in affordable fragrance form. Coty's designer fragrance licenses include Calvin Klein, Cerruti, Chloé, Jil Sander, JOOP!, Kenneth Cole, Marc Jacobs, Pierre Cardin, Vera Wang and Vivienne Westwood.
Coty said they plan to work closely with Stefani to develop every aspect of the fragrance – from the packaging to the ingredients in the scent.
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