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Matthew Williamson Launches Fragrance

Erin Skrypek
September 26th, 2006 @ 2:48 PM - New York

Capturing the spirit of a woman is not an easy thing, especially when that woman is actually many women with many attributes.

This was the feat Matthew Williamson undertook when he developed his first fragrance, Matthew Williamson, which launched in the US last week. Not only did he want to embody the colorful, feminine, slightly hippie sensuality of the clothes he designs, but he also had to impress the women who wear them: Kate Moss, Helena Christianson, Gwyneth Paltrow, Jade Jagger and a whole contingent of women of that same caliber.

The fragrance had to be chic, natural, sexy and complicated. And it is. At first it tricks the senses by smelling too sweet, but sweet in the ticklish sense that one gets when standing in the middle of an overflowing English garden. But the sweetness soon gives way to warm and sandy undertones that ultimately bring out the mysterious, rich bottom notes of vanilla, patchouli, sandalwood and musk that manage to bring to mind the sultry, Asiatic setting of Duras’ “The Lover.”

While that might sound a bit heavy, it’s not. Like Williamson’s clothes, the perfume, in all its depth, still remains vibrant, which is immediately evinced by the bright fuchsia and turquoise box it comes in. Playing on the lightness of the fragrance, and the verve of the women who will wear it, the inside of the box playfully opens up like a flower, revealing dragonflies and Williamson’s trademark, a hummingbird.

Williamson clearly put a lot of thought into his latest venture and did well in capturing the scent of his woman.

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